Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Bowling Green, KY Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

75,388

Median Agei

28.7

Race & Ethnicityi

White

62.1%46,827

Black

14.1%10,599

Hispanic/Latino

10.6%7,956

Asian

7.7%5,802

Two or More

4.3%3,239

Native Hawaiian/Pacific Islander

1.1%827

Other

0.1%86

American Indian/Alaska Native

0.1%52

Educational Attainment (Age 25+)i

GED/Alternative

4.4%1,854

High School Diploma

21.9%9,210

Some College (<1 yr)

5.6%2,342

Some College (1+ yr)

15.5%6,515

Associate's Degree

6.8%2,869

Bachelor's Degree

18%7,555

Master's Degree

8.5%3,558

Professional Degree

2.7%1,136

Doctorate

2%849

HS or Higher

85.4%

BA or Higher

31.2%

Graduate+

13.2%

Housingi

Median Home Valuei

$241,900

Median Renti

$998

Tenure

Owner-Occupied

36.6%11,215

Renter-Occupied

63.4%19,418

Total Units

33,481

Homeownership

36.6%

Vacancy Rate

8.5%

Home Values

Under $50K

3.8%422

$50K–$100K

3.4%382

$100K–$150K

9.1%1,022

$150K–$200K

15%1,680

$200K–$300K

32.6%3,651

$300K–$500K

27%3,033

$500K–$1M

8.1%908

$1M+

1%117

Economyi

Median Household Incomei

$48,873

Mean Household Incomei

$71,555

Per Capita Incomei

$28,971

Poverty Ratei

23.7%

Unemploymenti

4.9%

Labor Forcei

38,824

Household Income Distribution

Under $10K

10.1%3,079

$10K–$15K

5.3%1,638

$15K–$20K

5.1%1,571

$20K–$25K

5.4%1,663

$25K–$30K

4.7%1,445

$30K–$35K

4.5%1,375

$35K–$40K

5%1,522

$40K–$45K

5.1%1,551

$45K–$50K

6.2%1,906

$50K–$60K

6.6%2,030

$60K–$75K

8.1%2,482

$75K–$100K

11.5%3,517

$100K–$125K

9.1%2,778

$125K–$150K

3.7%1,145

$150K–$200K

4.6%1,411

$200K+

5%1,520

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Social Characteristicsi

Marital Status (15+)i

Veteransi

2,773(4.8% of civilian adults)