Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Holland, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

34,423

Median Agei

31.7

Race & Ethnicityi

White

65.1%22,396

Hispanic/Latino

23.6%8,109

Black

4.1%1,403

Two or More

3.6%1,225

Asian

3.4%1,185

Other

0.2%60

American Indian/Alaska Native

0.1%45

Educational Attainment (Age 25+)i

GED/Alternative

5.5%1,165

High School Diploma

20.7%4,348

Some College (<1 yr)

8.1%1,695

Some College (1+ yr)

13.7%2,882

Associate's Degree

7.4%1,556

Bachelor's Degree

20%4,199

Master's Degree

12.9%2,702

Professional Degree

1.5%322

Doctorate

1.4%293

HS or Higher

91.2%

BA or Higher

35.8%

Graduate+

15.8%

Housingi

Median Home Valuei

$252,200

Median Renti

$1,193

Tenure

Owner-Occupied

67.8%8,793

Renter-Occupied

32.2%4,184

Total Units

13,998

Homeownership

67.8%

Vacancy Rate

7.3%

Home Values

Under $50K

4.5%394

$50K–$100K

1.2%102

$100K–$150K

5.9%520

$150K–$200K

13.4%1,182

$200K–$300K

44.5%3,916

$300K–$500K

24.6%2,160

$500K–$1M

4.5%392

$1M+

1.4%127

Rent Distribution

Under $500

$500–$750

$750–$1,000

608

$1,000–$1,250

1,647

$1,250–$1,500

670

$1,500–$2,000

536

$2,000+

455

Year Built

2020 or later

2.2%313

2010–2019

4.6%648

2000–2009

6.4%897

1990–1999

12.5%1,748

1980–1989

11.2%1,564

1970–1979

9.8%1,371

1960–1969

7.9%1,105

1950–1959

11%1,534

1940–1949

10.9%1,526

1939 or earlier

23.5%3,292

Heating Fuel

Utility Gas

82.6%10,718

Electricity

12.8%1,666

Bottled/LP Gas

2%260

No Fuel

1.4%179

Other

1%134

Wood

0.2%20

Economyi

Median Household Incomei

$75,865

Mean Household Incomei

$94,802

Per Capita Incomei

$36,818

Poverty Ratei

9.1%

Unemploymenti

2.5%

Labor Forcei

18,644

Household Income Distribution

Under $10K

2.4%309

$10K–$15K

2.4%311

$15K–$20K

2.3%303

$20K–$25K

2.7%347

$25K–$30K

3.3%429

$30K–$35K

6.5%845

$35K–$40K

3.3%427

$40K–$45K

5%648

$45K–$50K

2.7%353

$50K–$60K

8.9%1,152

$60K–$75K

10%1,297

$75K–$100K

16.8%2,181

$100K–$125K

12%1,558

$125K–$150K

7.7%999

$150K–$200K

7.2%930

$200K+

6.8%888

Foreign-Born Populationi

Foreign-Borni

2,6797.8%

By Region

Top Countries

Mexico

945

Korea

United Kingdom

India

Germany

China

Canada

Guatemala

Commute & Transportationi

Workersi

17,871

Avg. Commutei

16.8 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

18,178

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,407(5.1% of civilian adults)

Health Insurancei

95.1%Insured

4.9%Uninsured