Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Potterville, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,087

Median Agei

Race & Ethnicityi

White

83.9%2,590

Hispanic/Latino

9%278

Two or More

3.7%114

Asian

3.3%103

American Indian/Alaska Native

0.1%2

Educational Attainment (Age 25+)i

GED/Alternative

6.6%128

High School Diploma

33.5%649

Some College (<1 yr)

11.2%217

Some College (1+ yr)

18.4%356

Associate's Degree

6.9%133

Bachelor's Degree

18%349

Master's Degree

1.4%28

HS or Higher

96%

BA or Higher

19.5%

Graduate+

1.4%

Housingi

Median Home Valuei

$154,500

Median Renti

$1,152

Tenure

Owner-Occupied

58.9%697

Renter-Occupied

41.1%486

Total Units

1,274

Homeownership

58.9%

Vacancy Rate

7.1%

Home Values

Under $50K

17.2%120

$50K–$100K

12.2%85

$100K–$150K

19.2%134

$150K–$200K

18.4%128

$200K–$300K

31.6%220

$300K–$500K

0.9%6

$500K–$1M

0.6%4

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

118

Year Built

2020 or later

4.8%61

2010–2019

11.9%151

2000–2009

26.5%337

1990–1999

11.8%150

1980–1989

5.3%67

1970–1979

9.9%126

1960–1969

9.4%120

1950–1959

5.6%71

1940–1949

6.2%79

1939 or earlier

8.8%112

Heating Fuel

Utility Gas

83.3%986

Electricity

15.9%188

Wood

0.4%5

No Fuel

0.3%4

Economyi

Median Household Incomei

$64,693

Mean Household Incomei

$74,394

Per Capita Incomei

$28,511

Poverty Ratei

11.4%

Unemploymenti

2.9%

Labor Forcei

1,561

Household Income Distribution

Under $10K

4.6%55

$10K–$15K

6.3%75

$15K–$20K

4.3%51

$20K–$25K

1.9%22

$25K–$30K

5.7%68

$30K–$35K

1.8%21

$35K–$40K

4.6%55

$40K–$45K

5.1%60

$45K–$50K

4%47

$50K–$60K

6.5%77

$60K–$75K

11.4%135

$75K–$100K

18.8%222

$100K–$125K

11.2%133

$125K–$150K

5.8%69

$150K–$200K

4.4%52

$200K+

3.5%41

Foreign-Born Populationi

Foreign-Borni

702.3%

By Region

Top Countries

Mexico

United Kingdom

Korea

Canada

Philippines

Commute & Transportationi

Workersi

1,500

Avg. Commutei

19.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,463

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

185(8.7% of civilian adults)

Health Insurancei

96.1%Insured

3.9%Uninsured