This data is based on ZIP codes 49441, 49444, 49456, which covers Norton Shores and Ferrysburg and Grand Haven and Muskegon and Muskegon Heights and Roosevelt Park and Spring Lake.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined ZIP codes 49441, 49444, 49456 area shared across these towns.
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Norton Shores ZIP Area Economy · 2023
Wages -1% vs. avg. Muskegon Co. town
Norton Shores's ZIP area supports 34,068 jobs across 1,797 businesses, with workers earning an average of $50K per year, 1% below the Muskegon County average. The economy is well-diversified (0.89 index), led by retail trade and healthcare. 80.6% of businesses have fewer than 20 employees, and each business employs an average of 19.0 people. Jobs declined 1% from the prior year while business count grew 0%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Muskegon Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
1,797 businesses by employee count. 80.6% are small businesses (under 20 employees).
Small (10-19)
Micro (<5)
Small (5-9)
Medium (20-49)
Medium (50-99)
Large (100-249)
Major (250-499)
Economic Densityi
1.36
jobs per resident
19.0
employees per business
County avg: 17.6+8%
$67K
payroll per resident
$941K
payroll per business
Norton Shores ZIP Area vs. Avg. Muskegon Co. Towni
All Industries in ZIP Areai
| Sector | Norton Shores ZIP | Avg. Muskegon Co. | Spec. |
|---|---|---|---|
| Retail Trade | 285 | 110 | 0.9x |
| Healthcare | 226 | 85 | 1.0x |
| Other Services | 209 | 77 | 1.0x |
| Food & Accommodation | 187 | 72 | 0.9x |
| Manufacturing | 169 | 55 | 1.1x |
| Professional Services | 146 | 46 | 1.1x |
| Construction | 127 | 53 | 0.9x |
| Finance & Insurance | 92 | 34 | 1.0x |
| Wholesale Trade | 76 | 24 | 1.1x |
| Admin Services | 67 | 27 | 0.9x |
| Real Estate | 60 | 19 | 1.1x |
| Transportation | 43 | 14 | 1.1x |
| Arts & Entertainment | 35 | 12 | 1.1x |
| Information | 26 | 10 | 0.9x |
| Education | 25 | 6 | 1.5x |
| Management | 14 | 4 | 1.3x |
| Agriculture | 3 | 1 | 1.1x |