Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

White Cloud, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

1,280

Median Agei

39.3

Race & Ethnicityi

White

83.2%1,065

Hispanic/Latino

6.3%81

Two or More

6.2%79

Black

4.1%53

Asian

0.2%2

Educational Attainment (Age 25+)i

GED/Alternative

7.6%71

High School Diploma

25.9%241

Some College (<1 yr)

10.3%96

Some College (1+ yr)

19.4%181

Associate's Degree

8.3%77

Bachelor's Degree

11.2%104

Master's Degree

3.2%30

HS or Higher

85.8%

BA or Higher

14.4%

Graduate+

3.2%

Housingi

Median Home Valuei

$165,900

Median Renti

$831

Tenure

Owner-Occupied

65.6%282

Renter-Occupied

34.4%148

Total Units

479

Homeownership

65.6%

Vacancy Rate

10.2%

Home Values

Under $50K

7.8%22

$50K–$100K

11.3%32

$100K–$150K

21.6%61

$150K–$200K

17.4%49

$200K–$300K

34%96

$300K–$500K

2.5%7

$500K–$1M

5.3%15

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

Year Built

2020 or later

0.6%3

2010–2019

2.9%14

2000–2009

2.1%10

1990–1999

13.4%64

1980–1989

12.3%59

1970–1979

20.7%99

1960–1969

14.4%69

1950–1959

17.3%83

1940–1949

2.1%10

1939 or earlier

14.2%68

Heating Fuel

Utility Gas

72.3%311

Electricity

16.7%72

Bottled/LP Gas

3%13

Wood

2.8%12

Solar

2.6%11

No Fuel

2.6%11

Economyi

Median Household Incomei

$45,192

Mean Household Incomei

$64,462

Per Capita Incomei

$25,105

Poverty Ratei

13.4%

Unemploymenti

Labor Forcei

503

Household Income Distribution

Under $10K

7.4%32

$10K–$15K

4.9%21

$15K–$20K

7.2%31

$20K–$25K

10.9%47

$25K–$30K

1.9%8

$30K–$35K

5.3%23

$35K–$40K

5.6%24

$40K–$45K

6.5%28

$45K–$50K

4%17

$50K–$60K

5.1%22

$60K–$75K

10.7%46

$75K–$100K

14%60

$100K–$125K

6%26

$125K–$150K

3.3%14

$150K–$200K

3.7%16

$200K+

3.5%15

Foreign-Born Populationi

Foreign-Borni

211.6%

By Region

Top Countries

Canada

Commute & Transportationi

Workersi

462

Avg. Commutei

32.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

462

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

92(9.1% of civilian adults)

Health Insurancei

92.5%Insured

7.5%Uninsured