Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Novi, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

66,717

Median Agei

Race & Ethnicityi

White

55.2%36,830

Asian

28.1%18,764

Black

7.4%4,904

Hispanic/Latino

4.5%2,993

Two or More

3.9%2,571

Other

0.8%514

American Indian/Alaska Native

0.2%134

Native Hawaiian/Pacific Islander

0%7

Educational Attainment (Age 25+)i

GED/Alternative

1.1%536

High School Diploma

11.5%5,384

Some College (<1 yr)

3.8%1,778

Some College (1+ yr)

9%4,186

Associate's Degree

7.1%3,287

Bachelor's Degree

33.6%15,664

Master's Degree

24%11,206

Professional Degree

3.3%1,524

Doctorate

3.2%1,484

HS or Higher

96.6%

BA or Higher

64.1%

Graduate+

30.5%

Housingi

Median Home Valuei

$421,900

Median Renti

$1,747

Tenure

Owner-Occupied

66.3%17,758

Renter-Occupied

33.7%9,043

Total Units

28,351

Homeownership

66.3%

Vacancy Rate

5.5%

Home Values

Under $50K

6.6%1,173

$50K–$100K

2.6%458

$100K–$150K

1.6%281

$150K–$200K

5.1%914

$200K–$300K

13.4%2,387

$300K–$500K

35.1%6,238

$500K–$1M

32.8%5,825

$1M+

2.7%482

Rent Distribution

Under $500

$500–$750

$750–$1,000

273

$1,000–$1,250

1,323

$1,250–$1,500

1,535

$1,500–$2,000

2,409

$2,000+

3,197

Year Built

2020 or later

2.1%591

2010–2019

15%4,264

2000–2009

20.1%5,711

1990–1999

19.4%5,493

1980–1989

16.9%4,781

1970–1979

18.8%5,337

1960–1969

3%838

1950–1959

2.7%761

1940–1949

1.1%318

1939 or earlier

0.9%257

Heating Fuel

Utility Gas

86.8%23,257

Electricity

11.3%3,016

Bottled/LP Gas

1.3%339

No Fuel

0.4%97

Fuel Oil

0.2%66

Other

0.1%26

Economyi

Median Household Incomei

$110,723

Mean Household Incomei

$152,547

Per Capita Incomei

$62,114

Poverty Ratei

5.4%

Unemploymenti

4.3%

Labor Forcei

35,272

Household Income Distribution

Under $10K

2%549

$10K–$15K

1.2%317

$15K–$20K

1.3%343

$20K–$25K

1.6%423

$25K–$30K

3.5%950

$30K–$35K

2.5%657

$35K–$40K

2.6%684

$40K–$45K

2.4%649

$45K–$50K

2.3%607

$50K–$60K

4.5%1,219

$60K–$75K

8%2,134

$75K–$100K

13.8%3,690

$100K–$125K

9.9%2,647

$125K–$150K

8.9%2,394

$150K–$200K

11.9%3,185

$200K+

23.7%6,353

Foreign-Born Populationi

Foreign-Borni

19,45929.2%

By Region

Top Countries

India

7,330

China

1,476

Korea

1,150

Mexico

978

Canada

525

Philippines

450

Germany

363

United Kingdom

204

Commute & Transportationi

Workersi

33,541

Avg. Commutei

26.2 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

33,772

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

2,117(4.1% of civilian adults)

Health Insurancei

96.6%Insured

3.4%Uninsured