Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rochester Hills, MI Population, Income & Demographics 2026

Showing latest census year. Full demographic history available with a paid plan. View plans →

Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

77,089

Median Agei

Race & Ethnicityi

White

71.3%55,003

Asian

14.5%11,162

Two or More

5.1%3,948

Hispanic/Latino

5.1%3,906

Black

3.5%2,690

Other

0.4%292

American Indian/Alaska Native

0.1%88

Educational Attainment (Age 25+)i

GED/Alternative

1.1%596

High School Diploma

12.8%6,809

Some College (<1 yr)

3.8%2,043

Some College (1+ yr)

9.4%4,964

Associate's Degree

8.5%4,504

Bachelor's Degree

33.7%17,868

Master's Degree

22.1%11,742

Professional Degree

3.2%1,687

Doctorate

2.4%1,274

HS or Higher

97%

BA or Higher

61.4%

Graduate+

27.7%

Housingi

Median Home Valuei

$409,800

Median Renti

$1,644

Tenure

Owner-Occupied

76.7%22,606

Renter-Occupied

23.3%6,880

Total Units

30,921

Homeownership

76.7%

Vacancy Rate

4.6%

Home Values

Under $50K

5.1%1,157

$50K–$100K

2.3%519

$100K–$150K

2.2%487

$150K–$200K

5.1%1,148

$200K–$300K

15.9%3,598

$300K–$500K

43.5%9,836

$500K–$1M

23.8%5,388

$1M+

2.1%473

Rent Distribution

Under $500

134

$500–$750

220

$750–$1,000

332

$1,000–$1,250

888

$1,250–$1,500

1,044

$1,500–$2,000

2,299

$2,000+

1,647

Year Built

2020 or later

0.7%204

2010–2019

5.2%1,605

2000–2009

10.9%3,376

1990–1999

16.8%5,182

1980–1989

26.9%8,325

1970–1979

21.1%6,516

1960–1969

7.7%2,370

1950–1959

5.9%1,814

1940–1949

1.9%587

1939 or earlier

3%942

Heating Fuel

Utility Gas

89.6%26,426

Electricity

8.5%2,506

Bottled/LP Gas

1.4%411

Other

0.2%54

No Fuel

0.2%52

Fuel Oil

0.1%18

Wood

0.1%16

Solar

0%3

Economyi

Median Household Incomei

$120,694

Mean Household Incomei

$149,221

Per Capita Incomei

$57,833

Poverty Ratei

Unemploymenti

4.1%

Labor Forcei

39,966

Household Income Distribution

Under $10K

2.6%780

$10K–$15K

1.3%377

$15K–$20K

1.3%386

$20K–$25K

1.6%468

$25K–$30K

1.7%511

$30K–$35K

2.2%657

$35K–$40K

1.9%569

$40K–$45K

2.3%677

$45K–$50K

2.4%720

$50K–$60K

5.3%1,556

$60K–$75K

6.6%1,939

$75K–$100K

11.1%3,281

$100K–$125K

11.5%3,395

$125K–$150K

11.9%3,511

$150K–$200K

12.3%3,636

$200K+

23.8%7,023

Foreign-Born Populationi

Foreign-Borni

15,55220.2%

By Region

Top Countries

India

3,753

Mexico

1,388

Korea

1,339

China

1,306

Canada

575

Philippines

542

Germany

433

Poland

219

Commute & Transportationi

Workersi

37,627

Avg. Commutei

24.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

38,310

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

2,322(3.9% of civilian adults)

Health Insurancei

97.1%Insured

2.9%Uninsured