Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rochester, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

12,934

Median Agei

41.2

Race & Ethnicityi

White

80.3%10,383

Asian

8%1,031

Two or More

5.8%755

Black

3.9%501

Hispanic/Latino

1.8%229

Other

0.2%24

American Indian/Alaska Native

0.1%11

Educational Attainment (Age 25+)i

GED/Alternative

0.9%84

High School Diploma

7.1%649

Some College (<1 yr)

5.9%537

Some College (1+ yr)

6.5%593

Associate's Degree

7.5%685

Bachelor's Degree

34.9%3,166

Master's Degree

28%2,540

Professional Degree

3.6%325

Doctorate

3.6%329

HS or Higher

98.1%

BA or Higher

70%

Graduate+

35.2%

Housingi

Median Home Valuei

$473,200

Median Renti

$1,350

Tenure

Owner-Occupied

67.1%3,765

Renter-Occupied

32.9%1,845

Total Units

5,928

Homeownership

67.1%

Vacancy Rate

5.4%

Home Values

Under $50K

2.8%105

$50K–$100K

1%37

$100K–$150K

2.9%110

$150K–$200K

3.4%129

$200K–$300K

12%452

$300K–$500K

33.3%1,253

$500K–$1M

41.6%1,568

$1M+

2.9%111

Rent Distribution

Under $500

$500–$750

$750–$1,000

200

$1,000–$1,250

508

$1,250–$1,500

419

$1,500–$2,000

220

$2,000+

451

Year Built

2020 or later

0.4%23

2010–2019

5.1%302

2000–2009

18%1,068

1990–1999

21.4%1,268

1980–1989

7.4%437

1970–1979

12.1%719

1960–1969

15.8%939

1950–1959

7.9%468

1940–1949

3.4%203

1939 or earlier

8.5%501

Heating Fuel

Utility Gas

79.2%4,445

Electricity

17.5%984

No Fuel

1.4%81

Bottled/LP Gas

1.3%75

Other

0.4%25

Economyi

Median Household Incomei

$111,750

Mean Household Incomei

$165,202

Per Capita Incomei

$72,366

Poverty Ratei

4.1%

Unemploymenti

2.5%

Labor Forcei

7,082

Household Income Distribution

Under $10K

4.3%240

$10K–$15K

0.4%22

$15K–$20K

0.6%35

$20K–$25K

1.6%88

$25K–$30K

3.3%183

$30K–$35K

2.9%164

$35K–$40K

2.2%121

$40K–$45K

2.3%131

$45K–$50K

2.5%142

$50K–$60K

4.8%270

$60K–$75K

3.7%208

$75K–$100K

16.2%911

$100K–$125K

8.6%484

$125K–$150K

6.5%365

$150K–$200K

11.1%625

$200K+

28.9%1,621

Foreign-Born Populationi

Foreign-Borni

1,58312.2%

By Region

Top Countries

India

242

China

167

Korea

153

Mexico

141

Canada

109

United Kingdom

Philippines

Germany

Commute & Transportationi

Workersi

6,878

Avg. Commutei

24.9 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

6,867

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

392(3.9% of civilian adults)

Health Insurancei

96.6%Insured

3.4%Uninsured