Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rothbury, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

356

Median Agei

40.1

Race & Ethnicityi

White

81.7%291

Hispanic/Latino

9.8%35

Two or More

8.1%29

American Indian/Alaska Native

0.3%1

Educational Attainment (Age 25+)i

GED/Alternative

8.6%22

High School Diploma

38%97

Some College (<1 yr)

10.6%27

Some College (1+ yr)

15.3%39

Associate's Degree

5.1%13

Bachelor's Degree

7.1%18

Master's Degree

5.9%15

Doctorate

2.4%6

HS or Higher

92.9%

BA or Higher

15.3%

Graduate+

8.2%

Housingi

Median Home Valuei

$131,500

Median Renti

$1,089

Tenure

Owner-Occupied

86.5%134

Renter-Occupied

13.5%21

Total Units

164

Homeownership

86.5%

Vacancy Rate

5.5%

Home Values

Under $50K

10.4%14

$50K–$100K

17.9%24

$100K–$150K

34.3%46

$150K–$200K

13.4%18

$200K–$300K

17.2%23

$300K–$500K

5.2%7

$1M+

1.5%2

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

Year Built

2000–2009

7.9%13

1990–1999

22.6%37

1980–1989

7.9%13

1970–1979

12.2%20

1960–1969

6.7%11

1950–1959

23.2%38

1940–1949

11%18

1939 or earlier

8.5%14

Heating Fuel

Utility Gas

81.9%127

Other

8.4%13

Bottled/LP Gas

1.9%3

Electricity

1.9%3

Fuel Oil

1.9%3

Wood

1.9%3

Solar

1.9%3

Economyi

Median Household Incomei

$49,063

Mean Household Incomei

$58,716

Per Capita Incomei

$27,304

Poverty Ratei

14.3%

Unemploymenti

4.9%

Labor Forcei

162

Household Income Distribution

Under $10K

1.3%2

$10K–$15K

2.6%4

$15K–$20K

4.5%7

$20K–$25K

8.4%13

$25K–$30K

9.7%15

$30K–$35K

2.6%4

$35K–$40K

1.3%2

$40K–$45K

9%14

$45K–$50K

15.5%24

$50K–$60K

14.8%23

$60K–$75K

7.1%11

$75K–$100K

9%14

$100K–$125K

6.5%10

$125K–$150K

4.5%7

$150K–$200K

1.9%3

$200K+

1.3%2

Foreign-Born Populationi

Foreign-Borni

41.1%

By Region

Top Countries

Mexico

Commute & Transportationi

Workersi

153

Avg. Commutei

20.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

154

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

15(5.4% of civilian adults)

Health Insurancei

96.3%Insured

3.7%Uninsured