Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Gaylord, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

4,357

Median Agei

Race & Ethnicityi

White

93.8%4,087

Two or More

3.3%142

Asian

1.2%52

Black

0.8%36

Hispanic/Latino

0.8%33

American Indian/Alaska Native

0.2%7

Educational Attainment (Age 25+)i

GED/Alternative

3.2%93

High School Diploma

30.7%894

Some College (<1 yr)

9.5%276

Some College (1+ yr)

13.2%384

Associate's Degree

9.9%289

Bachelor's Degree

17.9%521

Master's Degree

5.9%171

Doctorate

0.9%26

HS or Higher

91.2%

BA or Higher

24.7%

Graduate+

6.8%

Housingi

Median Home Valuei

$192,800

Median Renti

$977

Tenure

Owner-Occupied

30.9%712

Renter-Occupied

69.1%1,594

Total Units

2,401

Homeownership

30.9%

Vacancy Rate

Home Values

$50K–$100K

13.1%93

$100K–$150K

9.6%68

$150K–$200K

30.9%220

$200K–$300K

33%235

$300K–$500K

13.5%96

Rent Distribution

Under $500

203

$500–$750

139

$750–$1,000

452

$1,000–$1,250

391

$1,250–$1,500

124

$1,500–$2,000

191

Year Built

2020 or later

3.2%78

2010–2019

15%359

2000–2009

12%287

1990–1999

8.7%209

1980–1989

16.3%391

1970–1979

19.7%474

1960–1969

8.5%204

1950–1959

8.9%213

1940–1949

1.5%36

1939 or earlier

6.2%150

Heating Fuel

Utility Gas

63.1%1,454

Electricity

33.2%766

Bottled/LP Gas

2.4%55

No Fuel

1.3%31

Economyi

Median Household Incomei

$44,701

Mean Household Incomei

$58,309

Per Capita Incomei

$30,636

Poverty Ratei

7.8%

Unemploymenti

3.1%

Labor Forcei

2,459

Household Income Distribution

Under $10K

4.1%94

$10K–$15K

7%161

$15K–$20K

6%139

$20K–$25K

12.1%279

$25K–$30K

5.9%135

$30K–$35K

2.8%64

$35K–$40K

1.7%39

$40K–$45K

11.1%256

$45K–$50K

2.6%61

$50K–$60K

19.2%442

$60K–$75K

2.9%67

$75K–$100K

8.7%200

$100K–$125K

10.2%235

$125K–$150K

3%70

$150K–$200K

1.6%36

$200K+

1.2%28

Foreign-Born Populationi

Foreign-Borni

1022.3%

By Region

Top Countries

Korea

Mexico

Commute & Transportationi

Workersi

2,349

Avg. Commutei

18.1 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

2,382

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

422(11.8% of civilian adults)

Health Insurancei

92.8%Insured

7.2%Uninsured