Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Durand, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,483

Median Agei

42.7

Race & Ethnicityi

White

94.9%3,306

Two or More

3.5%121

Hispanic/Latino

0.7%25

Black

0.5%17

Asian

0.4%14

Educational Attainment (Age 25+)i

GED/Alternative

3.8%95

High School Diploma

29.7%751

Some College (<1 yr)

12.3%311

Some College (1+ yr)

18.3%462

Associate's Degree

11.5%290

Bachelor's Degree

11.1%280

Master's Degree

1.9%49

HS or Higher

88.5%

BA or Higher

13%

Graduate+

1.9%

Housingi

Median Home Valuei

$140,300

Median Renti

$851

Tenure

Owner-Occupied

72.3%1,119

Renter-Occupied

27.7%428

Total Units

1,579

Homeownership

72.3%

Vacancy Rate

Home Values

Under $50K

2.9%32

$50K–$100K

20.1%225

$100K–$150K

35.2%394

$150K–$200K

33.7%377

$200K–$300K

8.1%91

Rent Distribution

Under $500

$500–$750

$750–$1,000

109

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

$2,000+

Year Built

2000–2009

4.7%74

1990–1999

3%47

1980–1989

4.7%74

1970–1979

20.5%324

1960–1969

3.4%53

1950–1959

15%237

1940–1949

11.3%178

1939 or earlier

37.5%592

Heating Fuel

Utility Gas

78.8%1,219

Electricity

18.2%281

Wood

2%31

No Fuel

1%16

Economyi

Median Household Incomei

$66,743

Mean Household Incomei

$72,291

Per Capita Incomei

$31,061

Poverty Ratei

9.1%

Unemploymenti

3.9%

Labor Forcei

1,850

Household Income Distribution

Under $10K

7.1%110

$10K–$15K

3.6%55

$15K–$20K

4.3%67

$20K–$25K

3.1%48

$25K–$30K

2.3%36

$30K–$35K

1.4%22

$35K–$40K

4.9%76

$40K–$45K

9.3%144

$45K–$50K

3.9%60

$50K–$60K

6.3%98

$60K–$75K

14.4%223

$75K–$100K

11.8%182

$100K–$125K

10.9%168

$125K–$150K

13.5%209

$150K–$200K

2.1%33

$200K+

1%16

Foreign-Born Populationi

Foreign-Borni

140.4%

By Region

Top Countries

China

Commute & Transportationi

Workersi

1,727

Avg. Commutei

26.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,778

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

267(9.6% of civilian adults)

Health Insurancei

96.1%Insured

3.9%Uninsured