Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Owosso, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

14,632

Median Agei

38.9

Race & Ethnicityi

White

92.5%13,541

Hispanic/Latino

3.7%540

Two or More

2.8%414

Asian

0.3%47

American Indian/Alaska Native

0.3%39

Black

0.2%36

Other

0.1%15

Educational Attainment (Age 25+)i

GED/Alternative

5.8%589

High School Diploma

27.1%2,747

Some College (<1 yr)

8.6%871

Some College (1+ yr)

17.3%1,751

Associate's Degree

11.7%1,186

Bachelor's Degree

16.3%1,654

Master's Degree

3.8%388

Professional Degree

0.4%37

Doctorate

0.6%62

HS or Higher

91.5%

BA or Higher

21.1%

Graduate+

4.8%

Housingi

Median Home Valuei

$132,600

Median Renti

$784

Tenure

Owner-Occupied

68.3%4,314

Renter-Occupied

31.7%2,006

Total Units

6,960

Homeownership

68.3%

Vacancy Rate

9.2%

Home Values

Under $50K

7.5%322

$50K–$100K

23%992

$100K–$150K

31.4%1,353

$150K–$200K

19%821

$200K–$300K

13.2%571

$300K–$500K

4%172

$500K–$1M

0.2%10

$1M+

1.7%73

Rent Distribution

Under $500

323

$500–$750

593

$750–$1,000

463

$1,000–$1,250

476

$1,250–$1,500

$1,500–$2,000

$2,000+

Year Built

2010–2019

0.4%30

2000–2009

4.1%284

1990–1999

6.2%435

1980–1989

4.7%325

1970–1979

12%834

1960–1969

9.7%673

1950–1959

13.6%948

1940–1949

14%976

1939 or earlier

35.3%2,455

Heating Fuel

Utility Gas

79%4,992

Electricity

19.1%1,206

Fuel Oil

0.6%41

Bottled/LP Gas

0.6%36

Other

0.5%29

Wood

0.1%9

No Fuel

0.1%7

Economyi

Median Household Incomei

$54,229

Mean Household Incomei

$77,030

Per Capita Incomei

$34,428

Poverty Ratei

17%

Unemploymenti

5.5%

Labor Forcei

7,599

Household Income Distribution

Under $10K

3.7%231

$10K–$15K

8.2%517

$15K–$20K

4.6%291

$20K–$25K

4.3%274

$25K–$30K

5.4%342

$30K–$35K

4.3%269

$35K–$40K

5.9%376

$40K–$45K

5%317

$45K–$50K

4.4%281

$50K–$60K

9.9%627

$60K–$75K

8.4%534

$75K–$100K

14.4%909

$100K–$125K

9.7%611

$125K–$150K

4.5%282

$150K–$200K

3.7%234

$200K+

3.6%225

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Commute & Transportationi

Workersi

7,088

Avg. Commutei

22.9 min

How People Get to Work

Travel Time to Work

Social Characteristicsi

Marital Status (15+)i

Veteransi

514(4.5% of civilian adults)