Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rockwood, MI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,161

Median Agei

42.1

Race & Ethnicityi

White

83.3%2,633

Hispanic/Latino

9.3%294

Two or More

5.7%179

Asian

1.4%44

Black

0.3%11

Educational Attainment (Age 25+)i

GED/Alternative

3.6%82

High School Diploma

29.8%671

Some College (<1 yr)

17.2%387

Some College (1+ yr)

13.4%302

Associate's Degree

7.7%173

Bachelor's Degree

15.8%355

Master's Degree

5%113

HS or Higher

92.5%

BA or Higher

20.8%

Graduate+

Housingi

Median Home Valuei

$188,600

Median Renti

$1,037

Tenure

Owner-Occupied

75.3%958

Renter-Occupied

24.7%315

Total Units

1,339

Homeownership

75.3%

Vacancy Rate

4.9%

Home Values

Under $50K

9.3%89

$50K–$100K

4%38

$100K–$150K

13%125

$150K–$200K

30.4%291

$200K–$300K

21.8%209

$300K–$500K

21.5%206

Rent Distribution

Under $500

$750–$1,000

108

$1,000–$1,250

145

$1,250–$1,500

$1,500–$2,000

Year Built

2000–2009

7.1%95

1990–1999

15.6%209

1980–1989

4.4%59

1970–1979

22.2%297

1960–1969

23.9%320

1950–1959

14.6%195

1940–1949

3.8%51

1939 or earlier

8.4%113

Heating Fuel

Utility Gas

87.4%1,112

Electricity

11%140

Bottled/LP Gas

1.6%21

Economyi

Median Household Incomei

$88,080

Mean Household Incomei

$92,003

Per Capita Incomei

$37,126

Poverty Ratei

11.4%

Unemploymenti

2.7%

Labor Forcei

1,468

Household Income Distribution

Under $10K

1.3%16

$10K–$15K

1.9%24

$15K–$20K

2.1%27

$20K–$25K

0.4%5

$25K–$30K

0.7%9

$30K–$35K

7.5%96

$35K–$40K

1.9%24

$40K–$45K

4.3%55

$45K–$50K

2.4%30

$50K–$60K

11.1%141

$60K–$75K

5.5%70

$75K–$100K

15.5%197

$100K–$125K

28.6%364

$125K–$150K

5.3%67

$150K–$200K

6%76

$200K+

5.7%72

Foreign-Born Populationi

Foreign-Borni

682.2%

By Region

Top Countries

Philippines

Canada

Commute & Transportationi

Workersi

1,408

Avg. Commutei

28.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,429

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

149(6.3% of civilian adults)

Health Insurancei

97.7%Insured

2.3%Uninsured