Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Highlandville, MO Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

950

Median Agei

38.4

Race & Ethnicityi

White

89.8%853

Two or More

8%76

Black

1.7%16

Hispanic/Latino

0.3%3

Asian

0.2%2

Educational Attainment (Age 25+)i

GED/Alternative

3.4%23

High School Diploma

35.3%236

Some College (<1 yr)

7.2%48

Some College (1+ yr)

14.1%94

Associate's Degree

9.6%64

Bachelor's Degree

15.5%104

Master's Degree

3.9%26

Professional Degree

1.6%11

Doctorate

0.3%2

HS or Higher

90.9%

BA or Higher

21.4%

Graduate+

5.8%

Housingi

Median Home Valuei

$201,000

Median Renti

$1,014

Tenure

Owner-Occupied

74.6%267

Renter-Occupied

25.4%91

Total Units

479

Homeownership

74.6%

Vacancy Rate

25.3%

Home Values

Under $50K

7.9%21

$50K–$100K

10.5%28

$100K–$150K

9.7%26

$150K–$200K

21.3%57

$200K–$300K

30.3%81

$300K–$500K

15%40

$500K–$1M

5.2%14

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

Year Built

2020 or later

1.5%7

2010–2019

7.1%34

2000–2009

16.5%79

1990–1999

13.6%65

1980–1989

15.9%76

1970–1979

7.5%36

1960–1969

3.1%15

1950–1959

4.8%23

1940–1949

5%24

1939 or earlier

25.1%120

Heating Fuel

Electricity

48.6%174

Bottled/LP Gas

41.9%150

Wood

6.1%22

Utility Gas

2.5%9

Other

0.8%3

Economyi

Median Household Incomei

$56,786

Mean Household Incomei

$72,227

Per Capita Incomei

$28,439

Poverty Ratei

11.4%

Unemploymenti

8.2%

Labor Forcei

428

Household Income Distribution

Under $10K

4.7%17

$10K–$15K

8.4%30

$15K–$20K

5.6%20

$20K–$25K

1.4%5

$25K–$30K

3.9%14

$30K–$35K

5%18

$35K–$40K

2.5%9

$40K–$45K

7%25

$45K–$50K

8.1%29

$50K–$60K

5.3%19

$60K–$75K

13.1%47

$75K–$100K

9.2%33

$100K–$125K

14%50

$125K–$150K

4.5%16

$150K–$200K

3.4%12

$200K+

3.9%14

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers2 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

121.3%

By Region

Social Characteristicsi

Marital Status (15+)i

Veteransi

75(10.2% of civilian adults)

Health Insurancei

93.3%Insured

6.7%Uninsured