Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Willard, MO Population, Income & Demographics 2026

Showing latest census year. Full demographic history available with a paid plan. View plans →

Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

6,488

Median Agei

32.2

Race & Ethnicityi

White

91.2%5,917

Two or More

4.1%265

Hispanic/Latino

3.6%233

Other

0.4%26

Asian

0.3%22

American Indian/Alaska Native

0.3%21

Black

0.1%4

Educational Attainment (Age 25+)i

GED/Alternative

1.9%69

High School Diploma

29%1,041

Some College (<1 yr)

7.3%263

Some College (1+ yr)

13.8%496

Associate's Degree

12%432

Bachelor's Degree

21.5%774

Master's Degree

9%325

Professional Degree

1.7%60

Doctorate

0.9%31

HS or Higher

97.1%

BA or Higher

33.1%

Graduate+

11.6%

Housingi

Median Home Valuei

$212,900

Median Renti

$984

Tenure

Owner-Occupied

70.2%1,530

Renter-Occupied

29.8%650

Total Units

2,180

Homeownership

70.2%

Home Values

Under $50K

1.6%24

$50K–$100K

1.2%18

$100K–$150K

8.5%130

$150K–$200K

32.5%498

$200K–$300K

38.1%583

$300K–$500K

18.1%277

Rent Distribution

Under $500

$500–$750

$750–$1,000

271

$1,000–$1,250

103

$1,250–$1,500

114

$1,500–$2,000

Year Built

2020 or later

2.5%54

2010–2019

10.1%220

2000–2009

32.1%699

1990–1999

27.8%606

1980–1989

3.7%81

1970–1979

12.2%265

1960–1969

6%131

1950–1959

1.2%27

1940–1949

0.9%19

1939 or earlier

3.6%78

Heating Fuel

Utility Gas

68.6%1,495

Electricity

27.9%608

Bottled/LP Gas

2.7%59

No Fuel

0.5%11

Solar

0.3%7

Economyi

Median Household Incomei

$84,600

Mean Household Incomei

$92,818

Per Capita Incomei

$31,453

Poverty Ratei

9.6%

Unemploymenti

2.3%

Labor Forcei

3,221

Household Income Distribution

Under $10K

8.1%176

$10K–$15K

1.5%33

$15K–$20K

2.2%47

$20K–$25K

0.7%16

$25K–$30K

1%21

$30K–$35K

2.4%52

$35K–$40K

4.2%91

$40K–$45K

1.7%38

$45K–$50K

3.7%81

$50K–$60K

6.9%150

$60K–$75K

12.2%267

$75K–$100K

13.6%297

$100K–$125K

12.7%276

$125K–$150K

8.6%188

$150K–$200K

16.5%359

$200K+

4%88

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$393/mo

Avg. Waitlisti

26 months

Programs in this community

Housing Choice Vouchers15 homes91% occupied$393/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Household Incomei

Based on area median of $84,600/yr

Extremely low incomeUnder $25K/yr

79%

Very low income$25K–$42K/yr

21%

Who Receives This Housing

86% of subsidized households are headed by a single mother

29% of subsidized households are minority

63% of subsidized households include someone with a disability

50% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2113.3%

By Region

Top Countries

Mexico

Korea

Canada

Commute & Transportationi

Workersi

3,127

Avg. Commutei

23.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

3,077

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

373(8.7% of civilian adults)

Health Insurancei

91.5%Insured

8.5%Uninsured