Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Conway, MO Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

732

Median Agei

37.4

Race & Ethnicityi

White

97.8%716

Two or More

1.2%9

Black

1%7

Educational Attainment (Age 25+)i

GED/Alternative

9.3%46

High School Diploma

44.5%220

Some College (<1 yr)

4%20

Some College (1+ yr)

8.5%42

Associate's Degree

4.3%21

Bachelor's Degree

5.1%25

Master's Degree

3%15

Professional Degree

1%5

HS or Higher

79.8%

BA or Higher

9.1%

Graduate+

Housingi

Median Home Valuei

$94,000

Median Renti

$826

Tenure

Owner-Occupied

62.6%204

Renter-Occupied

37.4%122

Total Units

349

Homeownership

62.6%

Vacancy Rate

6.6%

Home Values

Under $50K

33.8%69

$50K–$100K

19.1%39

$100K–$150K

8.8%18

$150K–$200K

13.2%27

$200K–$300K

22.1%45

$300K–$500K

1.5%3

$500K–$1M

1.5%3

Rent Distribution

Under $500

$500–$750

$750–$1,000

$1,000–$1,250

Year Built

2020 or later

1.4%5

2010–2019

1.7%6

2000–2009

7.2%25

1990–1999

12.3%43

1980–1989

14.3%50

1970–1979

24.4%85

1960–1969

9.5%33

1950–1959

3.4%12

1940–1949

5.7%20

1939 or earlier

20.1%70

Heating Fuel

Electricity

49.7%162

Bottled/LP Gas

40.8%133

Utility Gas

4.3%14

Wood

3.7%12

Fuel Oil

1.5%5

Economyi

Median Household Incomei

$34,519

Mean Household Incomei

$46,637

Per Capita Incomei

$20,767

Poverty Ratei

18.4%

Unemploymenti

Labor Forcei

301

Household Income Distribution

Under $10K

12.6%41

$10K–$15K

9.5%31

$15K–$20K

4.3%14

$20K–$25K

10.4%34

$25K–$30K

5.5%18

$30K–$35K

9.2%30

$35K–$40K

4.3%14

$40K–$45K

7.7%25

$45K–$50K

3.7%12

$50K–$60K

3.7%12

$60K–$75K

8.3%27

$75K–$100K

8.6%28

$100K–$125K

6.4%21

$125K–$150K

3.7%12

$150K–$200K

2.1%7

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Social Characteristicsi

Marital Status (15+)i

Veteransi

21(3.9% of civilian adults)

Health Insurancei

88.3%Insured

11.7%Uninsured