Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Verona, MO Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

15,232

Median Agei

38.7

Race & Ethnicityi

White

87.4%13,319

Hispanic/Latino

5%764

Two or More

2.6%391

Asian

2.3%349

Other

2.1%323

Black

0.4%55

American Indian/Alaska Native

0.2%31

Educational Attainment (Age 25+)i

GED/Alternative

0.5%53

High School Diploma

13.8%1,422

Some College (<1 yr)

3.8%388

Some College (1+ yr)

5.6%580

Associate's Degree

11.4%1,171

Bachelor's Degree

41%4,222

Master's Degree

17%1,748

Professional Degree

2.2%224

Doctorate

4.2%429

HS or Higher

99.3%

BA or Higher

64.3%

Graduate+

23.3%

Housingi

Median Home Valuei

$420,400

Median Renti

$1,605

Tenure

Owner-Occupied

67.4%4,348

Renter-Occupied

32.6%2,103

Total Units

6,651

Homeownership

67.4%

Vacancy Rate

Home Values

Under $50K

0.6%24

$100K–$150K

3.2%138

$150K–$200K

3.2%139

$200K–$300K

13.2%575

$300K–$500K

53.6%2,330

$500K–$1M

26.2%1,138

$1M+

0.1%4

Rent Distribution

Under $500

$500–$750

$750–$1,000

181

$1,000–$1,250

343

$1,250–$1,500

240

$1,500–$2,000

810

$2,000+

383

Year Built

2020 or later

5.1%341

2010–2019

20.4%1,355

2000–2009

31.2%2,076

1990–1999

12.9%860

1980–1989

12.4%823

1970–1979

7.7%510

1960–1969

5.4%360

1950–1959

3.4%224

1940–1949

0.5%30

1939 or earlier

1.1%72

Heating Fuel

Utility Gas

79.1%5,104

Electricity

16.2%1,048

Other

2.9%189

Bottled/LP Gas

1.2%79

No Fuel

0.3%19

Fuel Oil

0.2%12

Economyi

Median Household Incomei

$119,606

Mean Household Incomei

$138,956

Per Capita Incomei

$58,577

Poverty Ratei

1.3%

Unemploymenti

1.6%

Labor Forcei

8,494

Household Income Distribution

Under $10K

1.1%69

$10K–$15K

1.3%87

$15K–$20K

0.7%43

$20K–$25K

1.6%100

$25K–$30K

4%259

$30K–$35K

3.8%248

$35K–$40K

0.6%37

$40K–$45K

3.7%236

$45K–$50K

2.2%141

$50K–$60K

4.4%286

$60K–$75K

5.9%383

$75K–$100K

12.2%789

$100K–$125K

9.6%617

$125K–$150K

10.1%654

$150K–$200K

19.8%1,280

$200K+

18.9%1,222

Social Characteristicsi

Marital Status (15+)i

Veteransi

648(5.8% of civilian adults)