Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Marshall, MO Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

13,739

Median Agei

30.9

Race & Ethnicityi

White

66.9%9,187

Hispanic/Latino

19.2%2,644

Two or More

5.6%768

Black

4.7%649

Native Hawaiian/Pacific Islander

2.3%311

Asian

0.6%88

Other

0.5%73

American Indian/Alaska Native

0.1%19

Educational Attainment (Age 25+)i

GED/Alternative

4.6%373

High School Diploma

30.6%2,497

Some College (<1 yr)

7.4%600

Some College (1+ yr)

11.2%916

Associate's Degree

5.8%470

Bachelor's Degree

16.2%1,323

Master's Degree

7%570

Professional Degree

1.7%140

Doctorate

0.5%43

HS or Higher

84.9%

BA or Higher

25.4%

Graduate+

9.2%

Housingi

Median Home Valuei

$147,900

Median Renti

$761

Tenure

Owner-Occupied

65.4%2,912

Renter-Occupied

34.6%1,544

Total Units

5,222

Homeownership

65.4%

Vacancy Rate

14.7%

Home Values

Under $50K

8.7%253

$50K–$100K

18.3%534

$100K–$150K

24.1%701

$150K–$200K

19.1%556

$200K–$300K

15.2%442

$300K–$500K

8.4%244

$500K–$1M

4.8%141

$1M+

1.4%41

Rent Distribution

Under $500

220

$500–$750

507

$750–$1,000

283

$1,000–$1,250

267

$1,250–$1,500

188

$1,500–$2,000

$2,000+

Year Built

2020 or later

0.5%26

2010–2019

6.9%359

2000–2009

9.5%494

1990–1999

3.9%206

1980–1989

10.8%564

1970–1979

21.6%1,127

1960–1969

16%834

1950–1959

12.2%636

1940–1949

1.8%93

1939 or earlier

16.9%883

Heating Fuel

Utility Gas

72.6%3,236

Electricity

25.2%1,125

No Fuel

0.9%41

Bottled/LP Gas

0.7%31

Wood

0.5%23

Economyi

Median Household Incomei

$54,437

Mean Household Incomei

$72,449

Per Capita Incomei

$27,171

Poverty Ratei

15.5%

Unemploymenti

4.1%

Labor Forcei

6,697

Household Income Distribution

Under $10K

5.8%259

$10K–$15K

5.6%250

$15K–$20K

7.2%323

$20K–$25K

2.8%126

$25K–$30K

5.1%228

$30K–$35K

2.7%120

$35K–$40K

5.2%232

$40K–$45K

4.8%212

$45K–$50K

4.9%220

$50K–$60K

10.2%454

$60K–$75K

9.3%413

$75K–$100K

12.3%548

$100K–$125K

11%490

$125K–$150K

3.7%167

$150K–$200K

6.5%289

$200K+

2.8%125

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

394

Residentsi

638

Avg. Tenant Renti

$344/mo

Avg. Waitlisti

14 months

Programs in this community

Public Housing224 homes90% occupied$359/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers106 homes70% occupied$319/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 859 homes83% occupied$332/mo rent

Privately owned apartments with rent subsidies tied to the building

811/PRAC5 homes

Household Incomei

Based on area median of $54,437/yr

Extremely low incomeUnder $16K/yr

68%

Very low income$16K–$27K/yr

22.8%

Low income$27K–$44K/yr

6.9%

Moderate / aboveOver $44K/yr

2.3%

Who Receives This Housing

74.6% of subsidized households are headed by a single mother

24.2% of subsidized households are minority

23.2% of subsidized households include someone with a disability

32.3% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1,2349%

By Region

Top Countries

Mexico

115

China

Germany

Philippines

Social Characteristicsi

Marital Status (15+)i

Veteransi

486(4.5% of civilian adults)

Health Insurancei

92.2%Insured

7.8%Uninsured