Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Branson, MO Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

12,817

Median Agei

39.3

Race & Ethnicityi

White

80.1%10,272

Hispanic/Latino

6.8%871

Black

5.4%691

Two or More

4.5%580

Asian

2.9%372

American Indian/Alaska Native

0.2%22

Other

0.1%9

Educational Attainment (Age 25+)i

GED/Alternative

4.6%402

High School Diploma

26.2%2,306

Some College (<1 yr)

9.9%866

Some College (1+ yr)

16.9%1,483

Associate's Degree

5.8%512

Bachelor's Degree

17.3%1,518

Master's Degree

6.9%609

Professional Degree

2.2%197

Doctorate

1.2%105

HS or Higher

91%

BA or Higher

27.6%

Graduate+

10.4%

Housingi

Median Home Valuei

$251,000

Median Renti

$961

Tenure

Owner-Occupied

48.3%2,760

Renter-Occupied

51.7%2,952

Total Units

9,006

Homeownership

48.3%

Vacancy Rate

36.6%

Home Values

Under $50K

1.4%40

$50K–$100K

7%192

$100K–$150K

6.7%184

$150K–$200K

10.8%298

$200K–$300K

40.7%1,123

$300K–$500K

25.6%707

$500K–$1M

7.3%202

$1M+

0.5%14

Rent Distribution

Under $500

$500–$750

528

$750–$1,000

984

$1,000–$1,250

765

$1,250–$1,500

275

$1,500–$2,000

$2,000+

159

Year Built

2020 or later

2.7%247

2010–2019

11.9%1,072

2000–2009

23.9%2,156

1990–1999

31%2,796

1980–1989

12.5%1,129

1970–1979

8.4%755

1960–1969

5.2%467

1950–1959

2.3%210

1940–1949

0.9%82

1939 or earlier

1%92

Heating Fuel

Electricity

87.8%5,014

Utility Gas

9.1%519

Bottled/LP Gas

1.6%89

Wood

0.6%37

No Fuel

0.5%26

Fuel Oil

0.3%19

Solar

0.1%8

Economyi

Median Household Incomei

$51,978

Mean Household Incomei

$74,175

Per Capita Incomei

$33,281

Poverty Ratei

20%

Unemploymenti

5.7%

Labor Forcei

6,121

Household Income Distribution

Under $10K

5.1%294

$10K–$15K

4.7%267

$15K–$20K

6.4%367

$20K–$25K

6.1%346

$25K–$30K

5.4%311

$30K–$35K

4.7%271

$35K–$40K

3%171

$40K–$45K

6.6%375

$45K–$50K

5.1%291

$50K–$60K

7.7%440

$60K–$75K

13.3%761

$75K–$100K

11.8%673

$100K–$125K

7.6%432

$125K–$150K

2.7%157

$150K–$200K

3.9%222

$200K+

5.8%334

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

184

Residentsi

179

Avg. Tenant Renti

$381/mo

Avg. Waitlisti

15 months

Programs in this community

Public Housing40 homes100% occupied$363/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers68 homes91% occupied$383/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 875 homes89% occupied$389/mo rent

Privately owned apartments with rent subsidies tied to the building

811/PRAC1 homes

Household Incomei

Based on area median of $51,978/yr

Extremely low incomeUnder $16K/yr

57.1%

Very low income$16K–$26K/yr

39.4%

Low income$26K–$42K/yr

3.5%

Who Receives This Housing

71.5% of subsidized households are headed by a single mother

8% of subsidized households are minority

35.8% of subsidized households include someone with a disability

81.8% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

5384.2%

By Region

Top Countries

Mexico

102

Philippines

India

Korea

United Kingdom

Germany

China

Social Characteristicsi

Marital Status (15+)i

Veteransi

651(6.4% of civilian adults)

Health Insurancei

81.9%Insured

18.1%Uninsured