Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

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Leland, NC

MSAWilmington#2/29 Population

Leland, NC Population, Income & Demographics 2026

Census

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Demographicsi2024 ACS 5-Year EstimatesCensus

29,607population

47.3median age

This community is a community of 29,607 with a median age of 47.3. The population is predominantly White (83.1%) with a significant Black community (7.7%). Median household income is $91,977. 97.3% of adults hold a high school diploma or higher, and 43.7% have a bachelor's degree. The homeownership rate is 80.6%, with a median home value of $398,900.

Race & Ethnicityi

White

83.1%24,589

Black

7.7%2,284

Hispanic/Latino

4.6%1,354

Two or More

3.7%1,081

Asian

0.7%198

Other

0.2%62

Native Hawaiian/Pacific Islander

0.1%24

American Indian/Alaska Native

0.1%15

Educational Attainment (Age 25+)i

GED/Alternative

3.2%742

High School Diploma

18.3%4,218

Some College (<1 yr)

7%1,618

Some College (1+ yr)

13.6%3,136

Associate's Degree

11.5%2,658

Bachelor's Degree

29.5%6,797

Master's Degree

11.5%2,646

Professional Degree

1.8%406

Doctorate

1.1%244

HS or Higher

97.3%

BA or Higher

43.7%

Graduate+

14.3%

Housingi

$398,900median home value

$1,735median rent

80.6%homeownership

14,045total units

5.9%vacancy

Tenure

Owner 80.6%

Renter 19.4%

Home Values

Under $50K

2.3%247

$50K–$100K

2.3%250

$100K–$150K

2%213

$150K–$200K

2.3%250

$200K–$300K

17.2%1,833

$300K–$500K

49.2%5,240

$500K–$1M

23.1%2,462

$1M+

1.5%164

Rent Distribution

$500–$750

$750–$1,000

101

$1,000–$1,250

162

$1,250–$1,500

458

$1,500–$2,000

892

$2,000+

743

Year Built

2020 or later

12.4%1,746

2010–2019

36.8%5,167

2000–2009

38.8%5,446

1990–1999

3.7%524

1980–1989

2.5%353

1970–1979

2.7%374

1960–1969

1.6%220

1950–1959

0.7%101

1940–1949

0.2%32

1939 or earlier

0.6%82

Heating Fuel

Electricity

87.8%11,610

Utility Gas

9.6%1,265

Bottled/LP Gas

1%131

No Fuel

0.8%108

Fuel Oil

0.3%43

Solar

0.3%42

Other

0.2%20

Household Economyi

$91,977median household income

$50,729per capita income

6.1%poverty rate

4.7%unemployment

14,548labor force

Household Income Distribution

Under $10K

2.5%331

$10K–$15K

2.6%341

$15K–$20K

1%132

$20K–$25K

1.3%173

$25K–$30K

2.8%373

$30K–$35K

2%262

$35K–$40K

1.8%242

$40K–$45K

2.4%319

$45K–$50K

3.4%443

$50K–$60K

8%1,057

$60K–$75K

12.1%1,598

$75K–$100K

15.8%2,086

$100K–$125K

12%1,580

$125K–$150K

11.4%1,506

$150K–$200K

13.5%1,779

$200K+

7.5%997

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$499/mo

Programs in this community

Housing Choice Vouchers59 homes61% occupied$499/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Household Incomei

Based on area median of $91,977/yr

Extremely low incomeUnder $28K/yr

61%

Very low income$28K–$46K/yr

39%

Who Receives This Housing

87% of subsidized households are headed by a single mother

52% of subsidized households are minority

26% of subsidized households include someone with a disability

52% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1,3164.4%

By Region

Top Countries

Mexico

447

Germany

124

Philippines

United Kingdom

Poland

Canada

India

China

Commute & Transportationi

Workersi

13,710

Avg. Commutei

24.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

13,814

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

2,946(11.9% of civilian adults)

Health Insurancei

95%Insured

5%Uninsured