Magnolia, NC
Data last updated April 25, 2026
Data last updated April 25, 2026
This data is based on ZIP code 28453, which covers Magnolia and Kenansville.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined ZIP code 28453 area shared across these towns.
Showing latest year snapshot. Full economic history and trends available with a paid plan. See products & pricing →
Magnolia ZIP Area Economy · 2023
Wages -11% vs. avg. Duplin Co. town
Magnolia's ZIP area supports 77 jobs across 17 businesses, with workers earning an average of $37K per year, 11% below the Duplin County average. The economy is well-diversified (0.95 index), led by retail trade and construction. 82.4% of businesses have fewer than 20 employees, and each business employs an average of 4.5 people. Jobs grew 13.2% from the prior year while business count grew 6.3%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Duplin Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
17 businesses by employee count. 82.4% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Economic Densityi
0.08
jobs per resident
4.5
employees per business
County avg: 18.2-75%
$3K
payroll per resident
$167K
payroll per business
Magnolia ZIP Area vs. Avg. Duplin Co. Towni
All Industries in ZIP Areai
| Sector | Magnolia ZIP | Avg. Duplin Co. | Spec. |
|---|---|---|---|
| Retail Trade | 5 | 23 | 1.3x |
| Construction | 3 | 12 | 1.5x |