This data is based on 14 ZIP codes, which covers Winston-Salem and Bethania and Clemmons and High Point and Kernersville and King and Lewisville and Midway and Oak Ridge and Rural Hall and Stokesdale and Tobaccoville and Walkertown and Wallburg.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined 14 ZIP codes area shared across these towns.
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Winston-Salem ZIP Area Economy · 2023
Wages +2% vs. avg. Forsyth Co. town
Winston-Salem's ZIP area supports 174,785 jobs across 9,205 businesses, with workers earning an average of $58K per year, 2% above the Forsyth County average. The economy is well-diversified (0.88 index), led by retail trade and professional services. 82.5% of businesses have fewer than 20 employees, and each business employs an average of 19.0 people. Jobs grew 3.8% from the prior year while business count grew 1.4%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Forsyth Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
9,205 businesses by employee count. 82.5% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Medium (20-49)
Medium (50-99)
Large (100-249)
Major (250-499)
Major (500-999)
Economic Densityi
0.69
jobs per resident
19.0
employees per business
County avg: 18.2+4%
$40K
payroll per resident
$1.1M
payroll per business
Winston-Salem ZIP Area vs. Avg. Forsyth Co. Towni
All Industries in ZIP Areai
| Sector | Winston-Salem ZIP | Avg. Forsyth Co. | Spec. |
|---|---|---|---|
| Retail Trade | 1,350 | 381 | 1.0x |
| Professional Services | 963 | 272 | 1.0x |
| Healthcare | 945 | 271 | 1.0x |
| Other Services | 925 | 276 | 1.0x |
| Construction | 890 | 276 | 0.9x |
| Food & Accommodation | 859 | 247 | 1.0x |
| Admin Services | 575 | 178 | 0.9x |
| Finance & Insurance | 564 | 155 | 1.0x |
| Real Estate | 495 | 140 | 1.0x |
| Wholesale Trade | 426 | 126 | 1.0x |
| Manufacturing | 303 | 92 | 0.9x |
| Transportation | 258 | 78 | 0.9x |
| Arts & Entertainment | 163 | 47 | 1.0x |
| Information | 128 | 36 | 1.0x |
| Education | 115 | 33 | 1.0x |
| Management | 72 | 18 | 1.1x |
| Utilities | 3 | 1 | 0.9x |
| Agriculture | 3 | 1 | 0.9x |