This data is based on ZIP codes 27576, 27577, which covers Selma and Pine Level and Smithfield and Wilson's Mills.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined ZIP codes 27576, 27577 area shared across these towns.
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Selma ZIP Area Economy · 2023
Wages -19% vs. avg. Johnston Co. town
Selma's ZIP area supports 14,845 jobs across 1,126 businesses, with workers earning an average of $41K per year, 19% below the Johnston County average. The economy is well-diversified (0.87 index), led by retail trade and construction. 84.7% of businesses have fewer than 20 employees, and each business employs an average of 13.2 people. Jobs declined 1.9% from the prior year while business count grew 2.8%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Johnston Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
1,126 businesses by employee count. 84.7% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Medium (20-49)
Medium (50-99)
Large (100-249)
Major (250-499)
Economic Densityi
2.00+
jobs per resident
Capped: ZIP includes employers outside city limits
13.2
employees per business
County avg: 13.4-2%
$90K
payroll per resident
$547K
payroll per business
Selma ZIP Area vs. Avg. Johnston Co. Towni
All Industries in ZIP Areai
| Sector | Selma ZIP | Avg. Johnston Co. | Spec. |
|---|---|---|---|
| Retail Trade | 209 | 132 | 1.2x |
| Construction | 166 | 151 | 0.8x |
| Food & Accommodation | 117 | 77 | 1.2x |
| Healthcare | 105 | 85 | 0.9x |
| Other Services | 82 | 81 | 0.8x |
| Professional Services | 76 | 71 | 0.8x |
| Finance & Insurance | 65 | 42 | 1.2x |
| Real Estate | 49 | 43 | 0.9x |
| Admin Services | 49 | 50 | 0.7x |
| Transportation | 48 | 38 | 1.0x |
| Wholesale Trade | 42 | 30 | 1.1x |
| Manufacturing | 33 | 25 | 1.0x |
| Information | 17 | 12 | 1.1x |
| Education | 13 | 9 | 1.1x |
| Arts & Entertainment | 11 | 11 | 0.8x |
| Agriculture | 4 | 3 | 1.0x |
| Utilities | 3 | 1 | 2.3x |