This data is based on ZIP codes 28501, 28504.
The U.S. Census reports business data by ZIP code, not city boundaries. Some businesses just outside city limits may be included, and vice versa.
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Kinston ZIP Area Economy · 2023
Wages +1% vs. avg. Lenoir Co. town
Kinston's ZIP area supports 21,019 jobs across 951 businesses, with workers earning an average of $46K per year, 1% above the Lenoir County average. The economy is well-diversified (0.87 index), led by retail trade and healthcare. 80.9% of businesses have fewer than 20 employees, and each business employs an average of 22.1 people. Jobs grew 4% from the prior year while business count declined 0.2%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Lenoir Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
951 businesses by employee count. 80.9% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Medium (20-49)
Medium (50-99)
Large (100-249)
Major (250-499)
Major (500-999)
Economic Densityi
1.08
jobs per resident
22.1
employees per business
County avg: 19.4+14%
$50K
payroll per resident
$1.0M
payroll per business
Kinston ZIP Area vs. Avg. Lenoir Co. Towni
All Industries in ZIP Areai
| Sector | Kinston ZIP | Avg. Lenoir Co. | Spec. |
|---|---|---|---|
| Retail Trade | 174 | 72 | 1.0x |
| Healthcare | 145 | 56 | 1.1x |
| Construction | 96 | 46 | 0.9x |
| Other Services | 96 | 46 | 0.9x |
| Food & Accommodation | 86 | 33 | 1.1x |
| Finance & Insurance | 58 | 24 | 1.0x |
| Professional Services | 56 | 23 | 1.0x |
| Admin Services | 46 | 21 | 0.9x |
| Wholesale Trade | 44 | 20 | 0.9x |
| Transportation | 38 | 20 | 0.8x |
| Manufacturing | 36 | 15 | 1.0x |
| Real Estate | 35 | 13 | 1.1x |
| Information | 13 | 4 | 1.4x |
| Education | 9 | 3 | 1.3x |
| Agriculture | 8 | 4 | 0.8x |
| Management | 5 | 2 | 1.1x |
| Arts & Entertainment | 4 | 1 | 1.7x |