This data is based on ZIP code 28753, which covers Marshall and Hot Springs.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined ZIP code 28753 area shared across these towns.
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Marshall ZIP Area Economy · 2023
Wages +10% vs. avg. Madison Co. town
Marshall's ZIP area supports 1,470 jobs across 190 businesses, with workers earning an average of $47K per year, 10% above the Madison County average. The economy is well-diversified (0.92 index), led by construction and other services. 93.7% of businesses have fewer than 20 employees, and each business employs an average of 7.7 people. Jobs grew 2.8% from the prior year while business count grew 3.3%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Madison Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
190 businesses by employee count. 93.7% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Medium (20-49)
Medium (50-99)
Large (100-249)
Economic Densityi
1.53
jobs per resident
7.7
employees per business
County avg: 8.0-3%
$72K
payroll per resident
$366K
payroll per business
Marshall ZIP Area vs. Avg. Madison Co. Towni
All Industries in ZIP Areai
| Sector | Marshall ZIP | Avg. Madison Co. | Spec. |
|---|---|---|---|
| Construction | 30 | 33 | 0.9x |
| Other Services | 23 | 21 | 1.1x |
| Retail Trade | 21 | 22 | 0.9x |
| Healthcare | 21 | 21 | 1.0x |
| Food & Accommodation | 16 | 19 | 0.8x |
| Professional Services | 15 | 15 | 1.0x |
| Real Estate | 11 | 12 | 0.9x |
| Manufacturing | 10 | 9 | 1.1x |
| Admin Services | 10 | 11 | 0.9x |
| Transportation | 6 | 5 | 1.2x |
| Education | 5 | 3 | 1.6x |
| Information | 4 | 4 | 1.0x |
| Finance & Insurance | 4 | 5 | 0.8x |
| Wholesale Trade | 3 | 2 | 1.5x |
| Arts & Entertainment | 3 | 3 | 1.0x |