Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

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Southern Pines, NC

CSAFayetteville-Lumberton-Pinehurst MSAPinehurst-Southern Pines#2/11 Population

Southern Pines, NC Population, Income & Demographics 2026

Census

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Demographicsi2024 ACS 5-Year EstimatesCensus

16,420population

38.7median age

This community is a community of 16,420 with a median age of 38.7. The population is predominantly White (73.4%) with a significant Black community (10.8%). Median household income is $88,535. 94.8% of adults hold a high school diploma or higher, and 52.9% have a bachelor's degree. The homeownership rate is 56.6%, with a median home value of $451,100.

Race & Ethnicityi

White

73.4%12,058

Black

10.8%1,766

Two or More

7.2%1,178

Hispanic/Latino

7%1,156

Asian

1.4%237

Other

0.2%25

Educational Attainment (Age 25+)i

GED/Alternative

2.4%281

High School Diploma

13.9%1,639

Some College (<1 yr)

6%706

Some College (1+ yr)

10%1,177

Associate's Degree

9.7%1,143

Bachelor's Degree

29.4%3,480

Master's Degree

17.3%2,042

Professional Degree

3.9%464

Doctorate

2.3%272

HS or Higher

94.8%

BA or Higher

52.9%

Graduate+

23.5%

Housingi

$451,100median home value

$1,354median rent

56.6%homeownership

8,620total units

14%vacancy

Tenure

Owner 56.6%

Renter 43.4%

Home Values

Under $50K

5.6%233

$50K–$100K

1.1%45

$150K–$200K

1.1%48

$200K–$300K

14.1%590

$300K–$500K

37.3%1,567

$500K–$1M

34.9%1,464

$1M+

6%251

Rent Distribution

Under $500

257

$500–$750

410

$750–$1,000

313

$1,000–$1,250

361

$1,250–$1,500

523

$1,500–$2,000

621

$2,000+

632

Year Built

2020 or later

4.4%376

2010–2019

29.3%2,525

2000–2009

9.8%843

1990–1999

14.8%1,273

1980–1989

7.7%662

1970–1979

12.8%1,102

1960–1969

6.9%595

1950–1959

4.8%412

1940–1949

1.5%132

1939 or earlier

8.1%700

Heating Fuel

Electricity

78%5,780

Utility Gas

14.4%1,068

Bottled/LP Gas

4.4%324

Fuel Oil

2.8%204

No Fuel

0.5%35

Household Economyi

$88,535median household income

$52,904per capita income

9.3%poverty rate

5.8%unemployment

7,794labor force

Household Income Distribution

Under $10K

4.8%354

$10K–$15K

5.2%385

$15K–$20K

4.1%302

$20K–$25K

1.7%129

$25K–$30K

3.8%279

$30K–$35K

4.4%326

$35K–$40K

2%149

$40K–$45K

4%296

$45K–$50K

3.4%252

$50K–$60K

3.8%282

$60K–$75K

7.9%586

$75K–$100K

10.9%811

$100K–$125K

11.4%845

$125K–$150K

9.8%725

$150K–$200K

7.7%574

$200K+

15.1%1,116

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

359

Residentsi

869

Avg. Tenant Renti

$348/mo

Avg. Waitlisti

17 months

Programs in this community

Housing Choice Vouchers103 homes81% occupied$483/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8250 homes87% occupied$293/mo rent

Privately owned apartments with rent subsidies tied to the building

811/PRAC6 homes

Household Incomei

Based on area median of $88,535/yr

Extremely low incomeUnder $27K/yr

88.2%

Very low income$27K–$44K/yr

11.5%

Low income$44K–$71K/yr

0.3%

Who Receives This Housing

89.4% of subsidized households are headed by a single mother

85.2% of subsidized households are minority

7% of subsidized households include someone with a disability

18.6% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

7054.3%

By Region

Top Countries

United Kingdom

104

China

Canada

Germany

Mexico

Korea

Guatemala

Commute & Transportationi

Workersi

7,283

Avg. Commutei

22.8 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

6,232

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,706(14.3% of civilian adults)

Health Insurancei

94.9%Insured

5.1%Uninsured