This data is based on ZIP code 28383, which covers Rowland and Raynham.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined ZIP code 28383 area shared across these towns.
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Rowland ZIP Area Economy · 2023
Wages -46% vs. avg. Robeson Co. town
Rowland's ZIP area supports 316 jobs across 38 businesses, with workers earning an average of $23K per year, 46% below the Robeson County average. The economy is well-diversified (0.90 index), led by retail trade and other services. 94.7% of businesses have fewer than 20 employees, and each business employs an average of 8.3 people. Jobs declined 6.5% from the prior year while business count grew 0%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Robeson Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
38 businesses by employee count. 94.7% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Economic Densityi
0.33
jobs per resident
8.3
employees per business
County avg: 16.7-50%
$8K
payroll per resident
$188K
payroll per business
Rowland ZIP Area vs. Avg. Robeson Co. Towni
All Industries in ZIP Areai
| Sector | Rowland ZIP | Avg. Robeson Co. | Spec. |
|---|---|---|---|
| Retail Trade | 11 | 30 | 1.3x |
| Other Services | 7 | 17 | 1.4x |
| Manufacturing | 3 | 5 | 2.1x |
| Admin Services | 3 | 5 | 2.1x |
| Healthcare | 3 | 22 | 0.5x |