This data is based on ZIP code 28138.
The U.S. Census reports business data by ZIP code, not city boundaries. Some businesses just outside city limits may be included, and vice versa.
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Rockwell ZIP Area Economy · 2023
Wages -23% vs. avg. Rowan Co. town
Rockwell's ZIP area supports 2,193 jobs across 188 businesses, with workers earning an average of $42K per year, 23% below the Rowan County average. The economy is well-diversified (0.91 index), led by other services and retail trade. 88.8% of businesses have fewer than 20 employees, and each business employs an average of 11.7 people. Jobs declined 9.4% from the prior year while business count grew 3.3%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Rowan Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
188 businesses by employee count. 88.8% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Medium (20-49)
Medium (50-99)
Large (100-249)
Economic Densityi
0.79
jobs per resident
11.7
employees per business
County avg: 16.7-30%
$33K
payroll per resident
$490K
payroll per business
Rockwell ZIP Area vs. Avg. Rowan Co. Towni
All Industries in ZIP Areai
| Sector | Rockwell ZIP | Avg. Rowan Co. | Spec. |
|---|---|---|---|
| Other Services | 35 | 93 | 1.5x |
| Retail Trade | 28 | 122 | 0.9x |
| Construction | 27 | 89 | 1.2x |
| Transportation | 16 | 32 | 2.0x |
| Food & Accommodation | 15 | 69 | 0.9x |
| Manufacturing | 14 | 36 | 1.6x |
| Admin Services | 11 | 46 | 1.0x |
| Healthcare | 8 | 78 | 0.4x |
| Wholesale Trade | 7 | 32 | 0.9x |
| Finance & Insurance | 5 | 39 | 0.5x |
| Professional Services | 5 | 55 | 0.4x |
| Real Estate | 3 | 35 | 0.3x |