Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Willard, OH Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

6,164

Median Agei

39.6

Race & Ethnicityi

White

78%4,809

Hispanic/Latino

18.3%1,131

Two or More

1.9%119

Asian

0.9%57

Black

0.5%28

American Indian/Alaska Native

0.2%15

Other

0.1%5

Educational Attainment (Age 25+)i

GED/Alternative

10%419

High School Diploma

30.6%1,282

Some College (<1 yr)

12%503

Some College (1+ yr)

7.3%304

Associate's Degree

11.1%466

Bachelor's Degree

11%460

Master's Degree

3.7%155

Professional Degree

0.3%12

Doctorate

1.6%66

HS or Higher

87.6%

BA or Higher

16.6%

Graduate+

5.6%

Housingi

Median Home Valuei

$115,700

Median Renti

$889

Tenure

Owner-Occupied

67.4%1,748

Renter-Occupied

32.6%845

Total Units

2,810

Homeownership

67.4%

Vacancy Rate

7.7%

Home Values

Under $50K

7.6%133

$50K–$100K

31.2%545

$100K–$150K

25.6%447

$150K–$200K

24.1%421

$200K–$300K

7%122

$300K–$500K

2.2%39

$500K–$1M

0.2%4

$1M+

2.1%37

Rent Distribution

Under $500

$500–$750

206

$750–$1,000

209

$1,000–$1,250

216

$1,250–$1,500

113

$1,500–$2,000

$2,000+

Year Built

2020 or later

0.8%23

2010–2019

1.2%33

2000–2009

4.5%127

1990–1999

9.7%272

1980–1989

7.5%210

1970–1979

9.3%262

1960–1969

16.1%453

1950–1959

18.8%527

1940–1949

4.9%137

1939 or earlier

27.3%766

Heating Fuel

Utility Gas

72.7%1,886

Electricity

24.1%624

Bottled/LP Gas

2.2%57

Other

0.5%13

No Fuel

0.5%13

Economyi

Median Household Incomei

$53,542

Mean Household Incomei

$63,806

Per Capita Incomei

$28,151

Poverty Ratei

18.1%

Unemploymenti

2.6%

Labor Forcei

2,706

Household Income Distribution

Under $10K

4.4%115

$10K–$15K

4.4%114

$15K–$20K

5.6%146

$20K–$25K

3.3%85

$25K–$30K

8.3%214

$30K–$35K

11.5%299

$35K–$40K

2%52

$40K–$45K

2.4%61

$45K–$50K

3.4%89

$50K–$60K

9.3%241

$60K–$75K

6.4%166

$75K–$100K

18.3%474

$100K–$125K

10.8%280

$125K–$150K

8%208

$150K–$200K

1.3%33

$200K+

0.6%16

Commute & Transportationi

Workersi

2,623

Avg. Commutei

21.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

2,636

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

366(7.7% of civilian adults)