Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Willoughby Hills, OH Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

9,975

Median Agei

40.4

Race & Ethnicityi

White

70.6%7,043

Black

22.4%2,236

Asian

4.2%423

Hispanic/Latino

1.4%139

Two or More

1.2%118

American Indian/Alaska Native

0.2%16

Educational Attainment (Age 25+)i

GED/Alternative

2.3%171

High School Diploma

21.7%1,578

Some College (<1 yr)

5.5%397

Some College (1+ yr)

14.2%1,032

Associate's Degree

9.6%697

Bachelor's Degree

26.3%1,916

Master's Degree

11.9%866

Professional Degree

1.8%131

Doctorate

1.3%97

HS or Higher

94.6%

BA or Higher

41.4%

Graduate+

15%

Housingi

Median Home Valuei

$328,600

Median Renti

$1,116

Tenure

Owner-Occupied

42.2%2,143

Renter-Occupied

57.8%2,941

Total Units

5,409

Homeownership

42.2%

Vacancy Rate

Home Values

Under $50K

2.5%53

$50K–$100K

2.1%44

$100K–$150K

1%22

$150K–$200K

11.7%251

$200K–$300K

28%601

$300K–$500K

36.4%780

$500K–$1M

17.8%381

$1M+

0.5%11

Rent Distribution

Under $500

$500–$750

$750–$1,000

692

$1,000–$1,250

1,366

$1,250–$1,500

313

$1,500–$2,000

343

$2,000+

Year Built

2020 or later

0.1%3

2010–2019

4.8%261

2000–2009

4%215

1990–1999

10.2%553

1980–1989

11.5%624

1970–1979

27.2%1,473

1960–1969

20.3%1,098

1950–1959

10.7%581

1940–1949

4.1%224

1939 or earlier

7%377

Heating Fuel

Utility Gas

60.6%3,079

Electricity

35.2%1,791

No Fuel

1.4%72

Other

1%51

Bottled/LP Gas

0.8%43

Solar

0.6%33

Fuel Oil

0.3%15

Economyi

Median Household Incomei

$67,214

Mean Household Incomei

$93,739

Per Capita Incomei

$47,797

Poverty Ratei

5.6%

Unemploymenti

3.7%

Labor Forcei

6,175

Household Income Distribution

Under $10K

2.6%134

$10K–$15K

2.4%123

$15K–$20K

1.2%63

$20K–$25K

5.1%257

$25K–$30K

4.8%244

$30K–$35K

4.3%219

$35K–$40K

9.3%471

$40K–$45K

7.2%365

$45K–$50K

5.4%274

$50K–$60K

3.8%191

$60K–$75K

12.3%623

$75K–$100K

13.4%683

$100K–$125K

4.1%207

$125K–$150K

4%204

$150K–$200K

9.2%468

$200K+

11%558

Commute & Transportationi

Workersi

5,848

Avg. Commutei

21 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

5,944

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

456(5.5% of civilian adults)