Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Willoughby, OH Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

24,046

Median Agei

45.6

Race & Ethnicityi

White

86%20,686

Black

7.4%1,769

Two or More

3.6%871

Hispanic/Latino

1.8%425

Asian

0.8%199

Other

0.4%91

American Indian/Alaska Native

0%5

Educational Attainment (Age 25+)i

GED/Alternative

1.7%321

High School Diploma

27.4%5,034

Some College (<1 yr)

8.6%1,579

Some College (1+ yr)

11.4%2,105

Associate's Degree

10.5%1,937

Bachelor's Degree

25.7%4,737

Master's Degree

8.8%1,621

Professional Degree

0.9%166

Doctorate

1.2%212

HS or Higher

96.2%

BA or Higher

36.6%

Graduate+

10.9%

Housingi

Median Home Valuei

$216,900

Median Renti

$1,171

Tenure

Owner-Occupied

63.4%7,471

Renter-Occupied

36.6%4,312

Total Units

12,393

Homeownership

63.4%

Vacancy Rate

4.9%

Home Values

Under $50K

5.3%397

$50K–$100K

5.9%439

$100K–$150K

14.8%1,103

$150K–$200K

17.2%1,285

$200K–$300K

29.8%2,228

$300K–$500K

22.4%1,674

$500K–$1M

4.1%310

$1M+

0.5%35

Rent Distribution

Under $500

142

$500–$750

173

$750–$1,000

882

$1,000–$1,250

1,319

$1,250–$1,500

755

$1,500–$2,000

507

$2,000+

422

Year Built

2020 or later

0.6%73

2010–2019

7.7%955

2000–2009

8.2%1,011

1990–1999

11.3%1,404

1980–1989

14.3%1,778

1970–1979

18.7%2,322

1960–1969

10.5%1,301

1950–1959

15.6%1,935

1940–1949

2.8%341

1939 or earlier

10.3%1,273

Heating Fuel

Utility Gas

73.5%8,665

Electricity

22.5%2,647

Bottled/LP Gas

2.4%288

No Fuel

0.9%102

Fuel Oil

0.6%73

Other

0.1%8

Economyi

Median Household Incomei

$71,309

Mean Household Incomei

$91,074

Per Capita Incomei

$45,050

Poverty Ratei

9.4%

Unemploymenti

4.1%

Labor Forcei

13,145

Household Income Distribution

Under $10K

5.2%608

$10K–$15K

2.8%329

$15K–$20K

2.5%289

$20K–$25K

2.3%267

$25K–$30K

2.9%345

$30K–$35K

5.5%651

$35K–$40K

3.6%426

$40K–$45K

4.6%544

$45K–$50K

4%469

$50K–$60K

9.3%1,101

$60K–$75K

9.4%1,105

$75K–$100K

13%1,536

$100K–$125K

11.4%1,349

$125K–$150K

6.5%767

$150K–$200K

9.6%1,129

$200K+

7.4%868

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

652

Residentsi

837

Avg. Tenant Renti

$435/mo

Avg. Waitlisti

20 months

Programs in this community

Housing Choice Vouchers449 homes73% occupied$409/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8204 homes93% occupied$493/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $71,309/yr

Extremely low incomeUnder $21K/yr

67.6%

Very low income$21K–$36K/yr

28.5%

Low income$36K–$57K/yr

3.9%

Who Receives This Housing

79% of subsidized households are headed by a single mother

44.4% of subsidized households are minority

22.8% of subsidized households include someone with a disability

46.4% of subsidized households include a senior (62+)

Commute & Transportationi

Workersi

12,351

Avg. Commutei

22.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

12,608

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,041(5.2% of civilian adults)