Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Wooster, OH Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

26,971

Median Agei

40.1

Race & Ethnicityi

White

87%23,478

Two or More

4.5%1,202

Hispanic/Latino

3.4%930

Asian

2.2%602

Black

2.2%593

Other

0.6%166

Educational Attainment (Age 25+)i

GED/Alternative

3.6%645

High School Diploma

29.3%5,280

Some College (<1 yr)

5.4%978

Some College (1+ yr)

10.6%1,910

Associate's Degree

8.3%1,493

Bachelor's Degree

20%3,607

Master's Degree

11.8%2,122

Professional Degree

2.6%472

Doctorate

2.5%450

HS or Higher

94.2%

BA or Higher

36.9%

Graduate+

16.9%

Housingi

Median Home Valuei

$214,200

Median Renti

$918

Tenure

Owner-Occupied

65.2%7,237

Renter-Occupied

34.8%3,871

Total Units

12,114

Homeownership

65.2%

Vacancy Rate

8.3%

Home Values

Under $50K

3.7%269

$50K–$100K

7.2%523

$100K–$150K

12.4%894

$150K–$200K

21.3%1,542

$200K–$300K

31.4%2,274

$300K–$500K

19.5%1,412

$500K–$1M

2%148

$1M+

2.4%175

Rent Distribution

Under $500

483

$500–$750

828

$750–$1,000

985

$1,000–$1,250

815

$1,250–$1,500

259

$1,500–$2,000

263

$2,000+

113

Year Built

2020 or later

0.5%61

2010–2019

6.7%807

2000–2009

11.7%1,420

1990–1999

11.3%1,370

1980–1989

8.7%1,053

1970–1979

13.8%1,666

1960–1969

11.3%1,367

1950–1959

13.3%1,609

1940–1949

6.1%740

1939 or earlier

16.7%2,021

Heating Fuel

Utility Gas

77%8,552

Electricity

20.7%2,294

Bottled/LP Gas

0.9%99

No Fuel

0.7%81

Fuel Oil

0.6%68

Other

0.1%14

Economyi

Median Household Incomei

$66,898

Mean Household Incomei

$82,869

Per Capita Incomei

$34,774

Poverty Ratei

Unemploymenti

3.8%

Labor Forcei

13,587

Household Income Distribution

Under $10K

3.2%355

$10K–$15K

4.6%514

$15K–$20K

3.7%408

$20K–$25K

5.9%652

$25K–$30K

4.6%507

$30K–$35K

4.9%544

$35K–$40K

2%222

$40K–$45K

2.9%322

$45K–$50K

4.5%503

$50K–$60K

8.3%925

$60K–$75K

10.4%1,154

$75K–$100K

15.2%1,687

$100K–$125K

11.9%1,322

$125K–$150K

6.9%767

$150K–$200K

5.7%629

$200K+

5.4%597

Commute & Transportationi

Workersi

12,644

Avg. Commutei

17.4 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

13,067

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,263(5.7% of civilian adults)