Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Braunfels, TX Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

104,643

Median Agei

37.1

Race & Ethnicityi

White

59.9%62,689

Hispanic/Latino

33.6%35,165

Two or More

3%3,158

Black

2%2,080

Asian

1.1%1,190

Other

0.3%308

American Indian/Alaska Native

0.1%53

Educational Attainment (Age 25+)i

GED/Alternative

4.1%2,901

High School Diploma

20.1%14,128

Some College (<1 yr)

8.5%5,998

Some College (1+ yr)

14.7%10,342

Associate's Degree

7.3%5,135

Bachelor's Degree

27.6%19,378

Master's Degree

8.4%5,924

Professional Degree

1.5%1,049

Doctorate

1.1%751

HS or Higher

93.3%

BA or Higher

38.6%

Graduate+

11%

Housingi

Median Home Valuei

$339,400

Median Renti

$1,654

Tenure

Owner-Occupied

65.3%26,765

Renter-Occupied

34.7%14,226

Total Units

44,517

Homeownership

65.3%

Vacancy Rate

7.9%

Rent Distribution

Under $500

328

$500–$750

274

$750–$1,000

595

$1,000–$1,250

1,431

$1,250–$1,500

2,702

$1,500–$2,000

5,166

$2,000+

3,355

Year Built

2020 or later

9.1%4,047

2010–2019

31.1%13,863

2000–2009

22.6%10,071

1990–1999

8.5%3,783

1980–1989

8.8%3,926

1970–1979

8.4%3,723

1960–1969

3.5%1,567

1950–1959

3.2%1,409

1940–1949

1.7%761

1939 or earlier

3.1%1,367

Heating Fuel

Electricity

77.8%31,873

Utility Gas

20.2%8,262

Bottled/LP Gas

1.1%434

No Fuel

0.6%254

Solar

0.3%116

Fuel Oil

0.1%31

Other

0.1%21

Economyi

Median Household Incomei

$86,021

Mean Household Incomei

$112,101

Per Capita Incomei

$44,596

Poverty Ratei

7.3%

Unemploymenti

4.2%

Labor Forcei

56,438

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

6,5926.3%

By Region

Top Countries

Mexico

4,181

Philippines

366

Canada

288

Germany

190

India

153

Guatemala

United Kingdom

Korea

Workforce

Total Employed

53,900

Occupations

Industries

Social Characteristicsi

Veteransi

7,504(9.4% of civilian adults)

Health Insurancei

89.4%Insured

10.6%Uninsured