Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Denison, TX Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

25,778

Median Agei

40.4

Race & Ethnicityi

White

66.5%17,148

Hispanic/Latino

16.2%4,178

Two or More

8.7%2,244

Black

6.8%1,753

Asian

1.2%307

American Indian/Alaska Native

0.5%119

Other

0.1%29

Educational Attainment (Age 25+)i

GED/Alternative

6.3%1,082

High School Diploma

27.6%4,761

Some College (<1 yr)

9.4%1,616

Some College (1+ yr)

15.3%2,636

Associate's Degree

12%2,074

Bachelor's Degree

13%2,242

Master's Degree

3.6%613

Professional Degree

0.9%149

Doctorate

1.3%218

HS or Higher

89.3%

BA or Higher

18.7%

Graduate+

5.7%

Housingi

Median Home Valuei

$180,900

Median Renti

$1,309

Tenure

Owner-Occupied

58.6%6,089

Renter-Occupied

41.4%4,297

Total Units

11,397

Homeownership

58.6%

Vacancy Rate

8.9%

Rent Distribution

Under $500

209

$500–$750

139

$750–$1,000

593

$1,000–$1,250

870

$1,250–$1,500

834

$1,500–$2,000

1,119

$2,000+

251

Year Built

2020 or later

3.9%441

2010–2019

8.7%993

2000–2009

6.7%768

1990–1999

7.2%822

1980–1989

7.5%856

1970–1979

11.2%1,277

1960–1969

17.5%1,995

1950–1959

12.3%1,402

1940–1949

12.6%1,436

1939 or earlier

12.3%1,407

Heating Fuel

Utility Gas

49.5%5,145

Electricity

48.9%5,081

Bottled/LP Gas

1%99

Fuel Oil

0.4%37

Wood

0.1%11

No Fuel

0.1%9

Solar

0%4

Economyi

Median Household Incomei

$67,365

Mean Household Incomei

$85,594

Per Capita Incomei

$34,603

Poverty Ratei

14.7%

Unemploymenti

4.6%

Labor Forcei

11,995

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

594

Residentsi

911

Avg. Tenant Renti

$421/mo

Avg. Waitlisti

17 months

Programs in this community

Public Housing200 homes96% occupied$406/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers227 homes77% occupied$433/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8125 homes91% occupied$431/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC39 homes95% occupied$400/mo rent

Household Incomei

Based on area median of $67,365/yr

Extremely low incomeUnder $20K/yr

65.6%

Very low income$20K–$34K/yr

24.5%

Low income$34K–$54K/yr

8.5%

Moderate / aboveOver $54K/yr

1.4%

Who Receives This Housing

77.7% of subsidized households are headed by a single mother

36.5% of subsidized households are minority

17.3% of subsidized households include someone with a disability

44.5% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1,6356.3%

By Region

Top Countries

Mexico

1,152

India

United Kingdom

Germany

Philippines

Guatemala

Workforce

Total Employed

11,444

Occupations

Industries

Social Characteristicsi

Veteransi

1,773(9.2% of civilian adults)

Health Insurancei

85.1%Insured

14.9%Uninsured