Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Southlake, TX Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

31,137

Median Agei

43.1

Race & Ethnicityi

White

68.9%21,452

Asian

15.5%4,835

Hispanic/Latino

8.9%2,781

Two or More

4.8%1,496

Black

1.7%529

Other

0.1%36

American Indian/Alaska Native

0%8

Educational Attainment (Age 25+)i

GED/Alternative

0.6%124

High School Diploma

6.2%1,212

Some College (<1 yr)

3.1%603

Some College (1+ yr)

8.5%1,660

Associate's Degree

5.4%1,050

Bachelor's Degree

39.6%7,736

Master's Degree

22.6%4,403

Professional Degree

8.5%1,662

Doctorate

3.8%751

HS or Higher

98.4%

BA or Higher

74.6%

Graduate+

34.9%

Housingi

Median Home Valuei

$1,014,500

Median Renti

$3,501

Tenure

Owner-Occupied

94.6%8,727

Renter-Occupied

5.4%502

Total Units

9,612

Homeownership

94.6%

Vacancy Rate

Rent Distribution

$500–$750

$1,250–$1,500

$2,000+

427

Year Built

2020 or later

2.6%252

2010–2019

16.2%1,555

2000–2009

17.6%1,695

1990–1999

45%4,327

1980–1989

13.3%1,278

1970–1979

3.4%326

1960–1969

0.5%44

1950–1959

0.9%82

1940–1949

0.2%18

1939 or earlier

0.4%35

Heating Fuel

Utility Gas

72.2%6,659

Electricity

26.4%2,438

Bottled/LP Gas

1.3%121

Solar

0.1%11

Economyi

Median Household Incomei

$250,000+

Mean Household Incomei

$384,530

Per Capita Incomei

$116,135

Poverty Ratei

1.5%

Unemploymenti

2.7%

Labor Forcei

13,991

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

5,02516.1%

By Region

Top Countries

India

1,341

Canada

370

China

360

Mexico

355

United Kingdom

302

Germany

124

Korea

Poland

Workforce

Total Employed

13,608

Occupations

Industries

Social Characteristicsi

Veteransi

1,151(5.4% of civilian adults)

Health Insurancei

98.2%Insured

1.8%Uninsured