Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Watauga, TX Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

23,233

Median Agei

36.2

Race & Ethnicityi

White

57.8%13,420

Hispanic/Latino

25.6%5,940

Black

9.7%2,243

Two or More

3.7%866

Asian

3%705

Other

0.2%39

American Indian/Alaska Native

0.1%20

Educational Attainment (Age 25+)i

GED/Alternative

5.3%848

High School Diploma

28.8%4,631

Some College (<1 yr)

7.2%1,163

Some College (1+ yr)

15%2,416

Associate's Degree

8.5%1,366

Bachelor's Degree

17.9%2,888

Master's Degree

5.4%870

Professional Degree

0.3%49

Doctorate

0.5%82

HS or Higher

88.9%

BA or Higher

24.2%

Graduate+

6.2%

Housingi

Median Home Valuei

$250,500

Median Renti

$1,982

Tenure

Owner-Occupied

78%6,199

Renter-Occupied

22%1,752

Total Units

8,299

Homeownership

78%

Vacancy Rate

4.2%

Rent Distribution

$750–$1,000

$1,000–$1,250

$1,250–$1,500

261

$1,500–$2,000

507

$2,000+

792

Year Built

2020 or later

0.8%65

2010–2019

2.1%172

2000–2009

11.6%960

1990–1999

12.6%1,044

1980–1989

37.1%3,076

1970–1979

26%2,160

1960–1969

8.9%736

1950–1959

0.7%57

1940–1949

0.2%17

1939 or earlier

0.1%12

Heating Fuel

Electricity

76.4%6,078

Utility Gas

21.3%1,692

Solar

1.8%146

Bottled/LP Gas

0.3%23

No Fuel

0.2%12

Economyi

Median Household Incomei

$91,171

Mean Household Incomei

$98,706

Per Capita Incomei

$34,638

Poverty Ratei

11.3%

Unemploymenti

5.1%

Labor Forcei

12,681

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2,65711.4%

By Region

Top Countries

Mexico

1,069

Philippines

154

India

Germany

United Kingdom

Canada

Poland

Korea

Workforce

Total Employed

12,022

Occupations

Industries

Social Characteristicsi

Veteransi

1,253(7.2% of civilian adults)

Health Insurancei

82.8%Insured

17.2%Uninsured