This data is based on 11 ZIP codes, which covers Roanoke and Vinton.
The U.S. Census reports business data by ZIP code, not city boundaries. All numbers reflect the combined 11 ZIP codes area shared across these towns.
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Roanoke ZIP Area Economy · 2023
Wages +0% vs. avg. Roanoke City Co. town
Roanoke's ZIP area supports 96,336 jobs across 5,250 businesses, with workers earning an average of $56K per year, 0% above the Roanoke City County average. The economy is well-diversified (0.88 index), led by retail trade and other services. 81.9% of businesses have fewer than 20 employees, and each business employs an average of 18.3 people. Jobs grew 1.8% from the prior year while business count grew 0%.
Where Businesses Clusteri
Larger blocks have more businesses.
Local Specialization vs. Roanoke City Avg.i
Industries sorted by relative concentration in this ZIP area.
Business Size Distributioni
5,250 businesses by employee count. 81.9% are small businesses (under 20 employees).
Micro (<5)
Small (5-9)
Small (10-19)
Medium (20-49)
Medium (50-99)
Large (100-249)
Major (250-499)
Major (500-999)
Economic Densityi
0.98
jobs per resident
18.3
employees per business
County avg: 18.3+0%
$54K
payroll per resident
$1.0M
payroll per business
Roanoke ZIP Area vs. Avg. Roanoke City Co. Towni
All Industries in ZIP Areai
| Sector | Roanoke ZIP | Avg. Roanoke City Co. | Spec. |
|---|---|---|---|
| Retail Trade | 764 | 764 | 1.0x |
| Other Services | 615 | 615 | 1.0x |
| Healthcare | 550 | 550 | 1.0x |
| Professional Services | 519 | 519 | 1.0x |
| Food & Accommodation | 451 | 451 | 1.0x |
| Finance & Insurance | 410 | 410 | 1.0x |
| Construction | 388 | 388 | 1.0x |
| Real Estate | 293 | 293 | 1.0x |
| Wholesale Trade | 260 | 260 | 1.0x |
| Admin Services | 253 | 253 | 1.0x |
| Manufacturing | 151 | 151 | 1.0x |
| Transportation | 137 | 137 | 1.0x |
| Arts & Entertainment | 82 | 82 | 1.0x |
| Information | 74 | 74 | 1.0x |
| Education | 60 | 60 | 1.0x |
| Management | 57 | 57 | 1.0x |
| Utilities | 10 | 10 | 1.0x |
| Unclassified | 4 | 4 | 1.0x |