Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Dallas, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

1,307,930

Median Agei

33.4

Race & Ethnicityi

Hispanic/Latino

42.6%556,904

White

27.6%361,309

Black

22.9%299,064

Asian

3.8%49,936

Two or More

2.6%33,748

Other

0.3%3,962

American Indian/Alaska Native

0.2%2,179

Native Hawaiian/Pacific Islander

0.1%828

Educational Attainment (Age 25+)i

GED/Alternative

3.1%26,755

High School Diploma

18.1%157,498

Some College (<1 yr)

4.7%40,666

Some College (1+ yr)

11.6%100,330

Associate's Degree

5.4%46,677

Bachelor's Degree

23.4%202,765

Master's Degree

10%86,976

Professional Degree

3.3%29,037

Doctorate

1.5%13,156

HS or Higher

81.1%

BA or Higher

38.2%

Graduate+

14.9%

Housingi

Median Home Valuei

$320,700

Median Renti

$1,472

Tenure

Owner-Occupied

42.4%226,615

Renter-Occupied

57.6%307,300

Total Units

590,237

Homeownership

42.4%

Vacancy Rate

9.5%

Rent Distribution

Under $500

9,143

$500–$750

5,235

$750–$1,000

22,435

$1,000–$1,250

59,522

$1,250–$1,500

61,001

$1,500–$2,000

84,705

$2,000+

58,820

Year Built

2020 or later

1.8%10,731

2010–2019

12.6%74,163

2000–2009

11.7%68,868

1990–1999

9.7%57,082

1980–1989

16.2%95,614

1970–1979

14.6%86,073

1960–1969

11.9%70,377

1950–1959

11.9%70,459

1940–1949

4.5%26,829

1939 or earlier

5.1%30,041

Heating Fuel

Electricity

64.9%346,531

Utility Gas

33.2%177,136

Bottled/LP Gas

0.9%4,858

No Fuel

0.7%3,780

Solar

0.1%647

Other

0.1%537

Fuel Oil

0.1%292

Wood

0%86

Coal

0%48

Economyi

Median Household Incomei

$70,518

Mean Household Incomei

$110,876

Per Capita Incomei

$45,811

Poverty Ratei

16.5%

Unemploymenti

4.9%

Labor Forcei

708,447

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

18,619

Residentsi

31,778

Avg. Tenant Renti

$407/mo

Avg. Waitlisti

11 months

Programs in this community

Public Housing3,009 homes92% occupied$387/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers10,039 homes79% occupied$441/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Mod Rehab61 homes87% occupied$185/mo rent

Rehabilitated buildings with project-based rental assistance

Project Based Section 83,411 homes95% occupied$334/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC359 homes98% occupied$353/mo rent

811/PRAC37 homes89% occupied$295/mo rent

Household Incomei

Based on area median of $70,518/yr

Extremely low incomeUnder $21K/yr

85.9%

Very low income$21K–$35K/yr

11.6%

Low income$35K–$56K/yr

2.5%

Who Receives This Housing

74.7% of subsidized households are headed by a single mother

91.6% of subsidized households are minority

27% of subsidized households include someone with a disability

37% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

306,51223.4%

By Region

Top Countries

Mexico

158,634

Guatemala

9,340

India

8,375

China

4,488

Philippines

2,879

Korea

2,671

Canada

1,915

United Kingdom

1,646

Workforce

Total Employed

672,765

Occupations

Industries

Social Characteristicsi

Veteransi

36,465(3.7% of civilian adults)

Health Insurancei

77.2%Insured

22.8%Uninsured