Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Ashwaubenon, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

17,314

Median Agei

43.1

Race & Ethnicityi

White

82.1%14,207

Asian

6.1%1,061

Two or More

5%867

Hispanic/Latino

4.7%816

Black

1.1%198

American Indian/Alaska Native

1%165

Educational Attainment (Age 25+)i

GED/Alternative

2.7%341

High School Diploma

26.2%3,281

Some College (<1 yr)

9.5%1,191

Some College (1+ yr)

8.4%1,055

Associate's Degree

13.4%1,683

Bachelor's Degree

23.4%2,930

Master's Degree

8.8%1,101

Professional Degree

3.2%401

Doctorate

0.8%102

HS or Higher

96.6%

BA or Higher

36.2%

Graduate+

12.8%

Housingi

Median Home Valuei

$266,600

Median Renti

$964

Tenure

Owner-Occupied

59.8%5,076

Renter-Occupied

40.2%3,410

Total Units

8,879

Homeownership

59.8%

Vacancy Rate

4.4%

Home Values

Under $50K

1.2%60

$50K–$100K

0.2%11

$100K–$150K

5.8%294

$150K–$200K

13.5%687

$200K–$300K

41.9%2,127

$300K–$500K

28.3%1,435

$500K–$1M

9%456

$1M+

0.1%6

Rent Distribution

Under $500

$500–$750

403

$750–$1,000

1,343

$1,000–$1,250

908

$1,250–$1,500

227

$1,500–$2,000

269

$2,000+

Year Built

2020 or later

3.2%283

2010–2019

6.8%605

2000–2009

6.3%562

1990–1999

12.3%1,091

1980–1989

15.7%1,396

1970–1979

30%2,663

1960–1969

16.8%1,490

1950–1959

6.5%577

1940–1949

0.6%51

1939 or earlier

1.8%161

Heating Fuel

Utility Gas

69.5%5,899

Electricity

26%2,210

Other

1.7%142

Bottled/LP Gas

1.5%131

No Fuel

1.1%97

Wood

0.1%7

Economyi

Median Household Incomei

$69,667

Mean Household Incomei

$90,495

Per Capita Incomei

$44,680

Poverty Ratei

11.4%

Unemploymenti

2.8%

Labor Forcei

9,635

Household Income Distribution

Under $10K

4.3%365

$10K–$15K

3.4%292

$15K–$20K

2.5%214

$20K–$25K

5.7%481

$25K–$30K

4.4%374

$30K–$35K

3.7%314

$35K–$40K

4.6%392

$40K–$45K

3.2%268

$45K–$50K

5.1%431

$50K–$60K

7.4%632

$60K–$75K

8.9%759

$75K–$100K

12.8%1,085

$100K–$125K

12.4%1,052

$125K–$150K

5.6%478

$150K–$200K

8.8%748

$200K+

7.1%601

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

319

Residentsi

438

Avg. Tenant Renti

$441/mo

Avg. Waitlisti

4 months

Programs in this community

Housing Choice Vouchers224 homes77% occupied$440/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 842 homes96% occupied$429/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC24 homes98% occupied$473/mo rent

Household Incomei

Based on area median of $69,667/yr

Extremely low incomeUnder $21K/yr

75.7%

Very low income$21K–$35K/yr

22.6%

Low income$35K–$56K/yr

1.7%

Who Receives This Housing

73.1% of subsidized households are headed by a single mother

25.3% of subsidized households are minority

37.2% of subsidized households include someone with a disability

50.7% of subsidized households include a senior (62+)

Social Characteristicsi

Marital Status (15+)i

Veteransi

972(6.9% of civilian adults)