Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

De Pere, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

25,301

Median Agei

36.3

Race & Ethnicityi

White

86.9%21,976

Hispanic/Latino

3.9%979

Two or More

3.1%783

Asian

2.7%680

Black

1.7%436

American Indian/Alaska Native

1.5%389

Other

0.2%58

Educational Attainment (Age 25+)i

GED/Alternative

1.9%324

High School Diploma

23.7%3,937

Some College (<1 yr)

5.9%973

Some College (1+ yr)

13.1%2,169

Associate's Degree

14.2%2,367

Bachelor's Degree

28.4%4,712

Master's Degree

7.2%1,193

Professional Degree

1.1%176

Doctorate

1.1%187

HS or Higher

96.5%

BA or Higher

37.7%

Graduate+

9.4%

Housingi

Median Home Valuei

$280,600

Median Renti

$1,053

Tenure

Owner-Occupied

65.4%6,556

Renter-Occupied

34.6%3,462

Total Units

10,324

Homeownership

65.4%

Vacancy Rate

Home Values

Under $50K

2%134

$50K–$100K

0.8%55

$100K–$150K

3.9%255

$150K–$200K

14.1%924

$200K–$300K

35.3%2,313

$300K–$500K

37.1%2,435

$500K–$1M

5.5%360

$1M+

1.2%80

Rent Distribution

Under $500

$500–$750

387

$750–$1,000

1,019

$1,000–$1,250

1,080

$1,250–$1,500

335

$1,500–$2,000

365

$2,000+

157

Year Built

2020 or later

1%103

2010–2019

5.8%597

2000–2009

17.4%1,794

1990–1999

19.5%2,015

1980–1989

13.9%1,435

1970–1979

11.7%1,206

1960–1969

9.3%965

1950–1959

8.8%912

1940–1949

2.5%262

1939 or earlier

10%1,035

Heating Fuel

Utility Gas

75.3%7,548

Electricity

19.8%1,983

Bottled/LP Gas

2.7%274

Other

1.3%133

No Fuel

0.5%50

Wood

0.3%30

Economyi

Median Household Incomei

$84,869

Mean Household Incomei

$103,698

Per Capita Incomei

$38,510

Poverty Ratei

5.1%

Unemploymenti

1.7%

Labor Forcei

13,815

Household Income Distribution

Under $10K

2.7%268

$10K–$15K

1.6%158

$15K–$20K

1.4%141

$20K–$25K

2.1%212

$25K–$30K

3.8%383

$30K–$35K

3.7%374

$35K–$40K

4.2%424

$40K–$45K

3.2%317

$45K–$50K

3.8%379

$50K–$60K

5.8%584

$60K–$75K

10.2%1,017

$75K–$100K

16.1%1,612

$100K–$125K

14.1%1,413

$125K–$150K

10.4%1,042

$150K–$200K

8.7%875

$200K+

8.2%819

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

349

Residentsi

464

Avg. Tenant Renti

$484/mo

Avg. Waitlisti

56 months

Programs in this community

Public Housing100 homes97% occupied$484/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers6 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Household Incomei

Based on area median of $84,869/yr

Extremely low incomeUnder $25K/yr

64%

Very low income$25K–$42K/yr

32%

Low income$42K–$68K/yr

Who Receives This Housing

63% of subsidized households are headed by a single mother

4% of subsidized households are minority

47% of subsidized households include someone with a disability

54% of subsidized households include a senior (62+)

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,178(5.9% of civilian adults)