Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Holstein, WI Population, Income & Demographics 2026

CSAAppleton-Oshkosh-Neenah MSAAppleton#12/19 Population

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,075

Median Agei

44.6

Race & Ethnicityi

White

92.7%2,852

Hispanic/Latino

4.7%146

Other

1.3%40

Two or More

1.2%37

Educational Attainment (Age 25+)i

GED/Alternative

6.1%138

High School Diploma

27.6%628

Some College (<1 yr)

8.5%193

Some College (1+ yr)

15.7%357

Associate's Degree

9%204

Bachelor's Degree

25.3%575

Master's Degree

3.2%74

Professional Degree

1.1%25

HS or Higher

96.4%

BA or Higher

29.6%

Graduate+

4.3%

Housingi

Median Home Valuei

$178,700

Median Renti

$768

Tenure

Owner-Occupied

69.1%1,002

Renter-Occupied

30.9%448

Total Units

1,510

Homeownership

69.1%

Vacancy Rate

Home Values

Under $50K

1.9%19

$50K–$100K

15.7%157

$100K–$150K

14.7%147

$150K–$200K

33.6%337

$200K–$300K

25.1%252

$300K–$500K

9%90

Economyi

Median Household Incomei

$59,667

Mean Household Incomei

$87,960

Per Capita Incomei

$43,810

Poverty Ratei

Unemploymenti

0.6%

Labor Forcei

1,714

Household Income Distribution

$10K–$15K

2.9%42

$15K–$20K

2.8%40

$20K–$25K

2.5%36

$25K–$30K

14.9%216

$30K–$35K

0.8%12

$35K–$40K

3.6%52

$40K–$45K

6.1%88

$45K–$50K

6.6%96

$50K–$60K

10%145

$60K–$75K

12.6%183

$75K–$100K

7.9%115

$100K–$125K

9.9%144

$125K–$150K

10.3%149

$150K–$200K

2.3%34

$200K+

6.8%98

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$268/mo

Programs in this community

Housing Choice Vouchers3 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 837 homes89% occupied$268/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $59,667/yr

Extremely low incomeUnder $18K/yr

97%

Very low income$18K–$30K/yr

Who Receives This Housing

71% of subsidized households are headed by a single mother

3% of subsidized households are minority

36% of subsidized households include someone with a disability

31% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

240.8%

By Region

Top Countries

Mexico

Commute & Transportationi

Workersi

1,673

Avg. Commutei

28.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,704

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

142(5.6% of civilian adults)

Health Insurancei

97.8%Insured

2.2%Uninsured