Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Potter, WI Population, Income & Demographics 2026

CSAAppleton-Oshkosh-Neenah MSAAppleton#11/19 Income

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

221

Median Agei

44.7

Race & Ethnicityi

White

90%199

Two or More

6.8%15

Hispanic/Latino

3.2%7

Educational Attainment (Age 25+)i

GED/Alternative

1.9%3

High School Diploma

40.1%65

Some College (<1 yr)

14.8%24

Some College (1+ yr)

19.8%32

Associate's Degree

8%13

Bachelor's Degree

10.5%17

Master's Degree

1.2%2

HS or Higher

96.3%

BA or Higher

11.7%

Graduate+

1.2%

Housingi

Median Home Valuei

$177,100

Median Renti

$842

Tenure

Owner-Occupied

89.4%93

Renter-Occupied

10.6%11

Total Units

109

Homeownership

89.4%

Vacancy Rate

4.6%

Home Values

Under $50K

3.2%3

$100K–$150K

24.7%23

$150K–$200K

28%26

$200K–$300K

28%26

$300K–$500K

15.1%14

$500K–$1M

1.1%1

Economyi

Median Household Incomei

$68,750

Mean Household Incomei

$78,721

Per Capita Incomei

$34,869

Poverty Ratei

3.2%

Unemploymenti

Labor Forcei

124

Household Income Distribution

Under $10K

1.9%2

$10K–$15K

1%1

$15K–$20K

1%1

$20K–$25K

1.9%2

$25K–$30K

1.9%2

$30K–$35K

2.9%3

$35K–$40K

8.7%9

$40K–$45K

1.9%2

$45K–$50K

3.8%4

$50K–$60K

17.3%18

$60K–$75K

22.1%23

$75K–$100K

10.6%11

$100K–$125K

5.8%6

$125K–$150K

8.7%9

$150K–$200K

8.7%9

$200K+

1.9%2

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

146.3%

By Region

Top Countries

Mexico

United Kingdom

Commute & Transportationi

Workersi

124

Avg. Commutei

19.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

124

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

9(5.2% of civilian adults)

Health Insurancei

95.5%Insured

4.5%Uninsured