Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Auburn, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

531

Median Agei

32.4

Race & Ethnicityi

White

94.5%502

Hispanic/Latino

4.5%24

Two or More

0.9%5

Educational Attainment (Age 25+)i

GED/Alternative

3.6%12

High School Diploma

35.8%119

Some College (<1 yr)

11.7%39

Some College (1+ yr)

11.7%39

Associate's Degree

12.3%41

Bachelor's Degree

11.1%37

Master's Degree

3%10

Professional Degree

0.6%2

HS or Higher

90.1%

BA or Higher

14.8%

Graduate+

3.6%

Housingi

Median Home Valuei

$169,900

Median Renti

$891

Tenure

Owner-Occupied

83.7%175

Renter-Occupied

16.3%34

Total Units

209

Homeownership

83.7%

Home Values

Under $50K

8%14

$50K–$100K

9.1%16

$100K–$150K

13.7%24

$150K–$200K

36.6%64

$200K–$300K

27.4%48

$300K–$500K

2.9%5

$500K–$1M

2.3%4

Economyi

Median Household Incomei

$66,932

Mean Household Incomei

$74,776

Per Capita Incomei

$29,068

Poverty Ratei

11.7%

Unemploymenti

4.8%

Labor Forcei

294

Household Income Distribution

Under $10K

7.7%16

$10K–$15K

4.8%10

$15K–$20K

2.4%5

$20K–$25K

1%2

$25K–$30K

3.3%7

$30K–$35K

2.4%5

$35K–$40K

1%2

$40K–$45K

6.2%13

$45K–$50K

1.9%4

$50K–$60K

12%25

$60K–$75K

15.8%33

$75K–$100K

8.6%18

$100K–$125K

12.9%27

$125K–$150K

14.8%31

$150K–$200K

5.3%11

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers1 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 86 homes

Privately owned apartments with rent subsidies tied to the building

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Commute & Transportationi

Workersi

274

Avg. Commutei

23.2 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

280

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

36(9.6% of civilian adults)

Health Insurancei

98.3%Insured

1.7%Uninsured