Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Gays Mills, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

523

Median Agei

37.2

Race & Ethnicityi

White

89.5%468

Two or More

6.1%32

Hispanic/Latino

4.2%22

American Indian/Alaska Native

0.2%1

Educational Attainment (Age 25+)i

GED/Alternative

4.9%18

High School Diploma

40.1%146

Some College (<1 yr)

9.1%33

Some College (1+ yr)

18.1%66

Associate's Degree

11.5%42

Bachelor's Degree

10.2%37

Master's Degree

3%11

Professional Degree

1.6%6

HS or Higher

98.6%

BA or Higher

14.8%

Graduate+

4.7%

Housingi

Median Home Valuei

$164,500

Median Renti

$777

Tenure

Owner-Occupied

67.6%163

Renter-Occupied

32.4%78

Total Units

288

Homeownership

67.6%

Vacancy Rate

16.3%

Home Values

Under $50K

4.3%7

$50K–$100K

14.7%24

$100K–$150K

11%18

$150K–$200K

36.8%60

$200K–$300K

24.5%40

$300K–$500K

4.3%7

$500K–$1M

4.3%7

Economyi

Median Household Incomei

$40,208

Mean Household Incomei

$71,406

Per Capita Incomei

$32,185

Poverty Ratei

14%

Unemploymenti

4.3%

Labor Forcei

230

Household Income Distribution

Under $10K

7.1%17

$10K–$15K

2.9%7

$15K–$20K

2.5%6

$20K–$25K

13.7%33

$25K–$30K

5%12

$30K–$35K

17%41

$35K–$40K

1.7%4

$40K–$45K

2.5%6

$45K–$50K

1.2%3

$50K–$60K

5%12

$60K–$75K

10.8%26

$75K–$100K

15.4%37

$100K–$125K

7.9%19

$125K–$150K

0.8%2

$150K–$200K

1.7%4

$200K+

5%12

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$360/mo

Programs in this community

Housing Choice Vouchers1 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 820 homes86% occupied$360/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $40,208/yr

Extremely low incomeUnder $12K/yr

88%

Very low income$12K–$20K/yr

12%

Who Receives This Housing

29% of subsidized households are headed by a single mother

0% of subsidized households are minority

47% of subsidized households include someone with a disability

71% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

203.8%

By Region

Top Countries

Philippines

Mexico

Commute & Transportationi

Workersi

218

Avg. Commutei

28.6 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

214

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

73(18.7% of civilian adults)

Health Insurancei

92.1%Insured

7.9%Uninsured