Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Marshall, WI Population, Income & Demographics 2026

CSAMadison-Janesville-Beloit MSAMadison#20/57 Population

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,778

Median Agei

35.7

Race & Ethnicityi

White

83.4%3,152

Two or More

5%188

Hispanic/Latino

4%153

Black

4%151

Asian

3.2%122

American Indian/Alaska Native

0.3%12

Educational Attainment (Age 25+)i

GED/Alternative

6%157

High School Diploma

20.4%539

Some College (<1 yr)

10.4%274

Some College (1+ yr)

17.4%459

Associate's Degree

20.1%531

Bachelor's Degree

20.1%531

Master's Degree

2.8%73

HS or Higher

97.3%

BA or Higher

22.9%

Graduate+

2.8%

Housingi

Median Home Valuei

$238,900

Median Renti

$874

Tenure

Owner-Occupied

74.2%1,102

Renter-Occupied

25.8%383

Total Units

1,595

Homeownership

74.2%

Vacancy Rate

6.9%

Home Values

Under $50K

13.9%153

$50K–$100K

3.4%37

$100K–$150K

2.7%30

$150K–$200K

9.6%106

$200K–$300K

35.7%393

$300K–$500K

32.7%360

$500K–$1M

2.1%23

Economyi

Median Household Incomei

$85,942

Mean Household Incomei

$81,581

Per Capita Incomei

$32,817

Poverty Ratei

12.2%

Unemploymenti

2.2%

Labor Forcei

2,373

Household Income Distribution

Under $10K

6.3%93

$10K–$15K

5.9%87

$15K–$20K

0.9%14

$20K–$25K

8.6%127

$25K–$30K

4%59

$30K–$35K

2%30

$35K–$40K

3.2%47

$40K–$45K

2.4%35

$45K–$50K

1.1%16

$50K–$60K

6.3%93

$60K–$75K

5.4%80

$75K–$100K

15.9%236

$100K–$125K

19.1%284

$125K–$150K

8.9%132

$150K–$200K

6.8%101

$200K+

3.4%51

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers6 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2296.1%

By Region

Top Countries

Mexico

Commute & Transportationi

Workersi

2,257

Avg. Commutei

24.4 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

2,320

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

240(8% of civilian adults)

Health Insurancei

96.9%Insured

3.1%Uninsured