Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Sturgeon Bay, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

9,806

Median Agei

45.8

Race & Ethnicityi

White

87.2%8,550

Hispanic/Latino

6.1%597

Two or More

4.7%464

American Indian/Alaska Native

1.1%109

Asian

0.9%85

Black

0%1

Educational Attainment (Age 25+)i

GED/Alternative

3.7%279

High School Diploma

23.9%1,784

Some College (<1 yr)

10.6%792

Some College (1+ yr)

15.7%1,175

Associate's Degree

16.6%1,240

Bachelor's Degree

18.4%1,371

Master's Degree

4.6%342

Professional Degree

1.4%102

Doctorate

0.7%54

HS or Higher

95.6%

BA or Higher

25%

Graduate+

6.7%

Housingi

Median Home Valuei

$236,300

Median Renti

$1,097

Tenure

Owner-Occupied

60.4%3,118

Renter-Occupied

39.6%2,042

Total Units

5,922

Homeownership

60.4%

Vacancy Rate

12.9%

Home Values

Under $50K

6.8%213

$50K–$100K

3.5%110

$100K–$150K

13.2%412

$150K–$200K

15.3%476

$200K–$300K

25.7%800

$300K–$500K

19.4%606

$500K–$1M

14.5%451

$1M+

1.6%50

Economyi

Median Household Incomei

$59,926

Mean Household Incomei

$81,391

Per Capita Incomei

$43,176

Poverty Ratei

9.1%

Unemploymenti

3.2%

Labor Forcei

5,288

Household Income Distribution

Under $10K

7.2%371

$10K–$15K

3.5%180

$15K–$20K

3.4%173

$20K–$25K

3.7%190

$25K–$30K

5%258

$30K–$35K

2.9%149

$35K–$40K

2.5%128

$40K–$45K

5.7%292

$45K–$50K

4.9%254

$50K–$60K

11.4%586

$60K–$75K

11.1%573

$75K–$100K

9.9%513

$100K–$125K

10.2%526

$125K–$150K

7.8%404

$150K–$200K

5.6%291

$200K+

5.3%272

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

294

Residentsi

299

Avg. Tenant Renti

$410/mo

Avg. Waitlisti

7 months

Programs in this community

Housing Choice Vouchers214 homes66% occupied$421/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 880 homes89% occupied$381/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $59,926/yr

Extremely low incomeUnder $18K/yr

76.2%

Very low income$18K–$30K/yr

22.8%

Low income$30K–$48K/yr

Who Receives This Housing

61.8% of subsidized households are headed by a single mother

6.5% of subsidized households are minority

30.6% of subsidized households include someone with a disability

54.7% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

2782.8%

By Region

Top Countries

Mexico

122

China

India

Korea

Commute & Transportationi

Workersi

5,119

Avg. Commutei

13.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

5,057

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

538(6.6% of civilian adults)

Health Insurancei

97.1%Insured

2.9%Uninsured