Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Superior, WI Population, Income & Demographics 2026

Showing latest census year. Full demographic history available with a paid plan. View plans →

Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

26,677

Median Agei

39.1

Race & Ethnicityi

White

88.2%23,520

Two or More

6%1,596

Hispanic/Latino

2.6%681

Asian

1.1%289

Black

1%279

American Indian/Alaska Native

1%255

Other

0.2%57

Educational Attainment (Age 25+)i

GED/Alternative

4.4%834

High School Diploma

25.1%4,733

Some College (<1 yr)

7.7%1,451

Some College (1+ yr)

13.4%2,522

Associate's Degree

13.9%2,626

Bachelor's Degree

20.7%3,910

Master's Degree

5.7%1,085

Professional Degree

1.6%300

Doctorate

1%189

HS or Higher

93.5%

BA or Higher

29.1%

Graduate+

8.3%

Housingi

Median Home Valuei

$180,400

Median Renti

$900

Tenure

Owner-Occupied

60.6%7,241

Renter-Occupied

39.4%4,715

Total Units

12,776

Homeownership

60.6%

Vacancy Rate

6.4%

Home Values

Under $50K

6.8%491

$50K–$100K

10%724

$100K–$150K

17.6%1,275

$150K–$200K

24.3%1,758

$200K–$300K

25.4%1,840

$300K–$500K

13%943

$500K–$1M

2.3%169

$1M+

0.6%41

Rent Distribution

Under $500

912

$500–$750

814

$750–$1,000

1,025

$1,000–$1,250

595

$1,250–$1,500

445

$1,500–$2,000

545

$2,000+

181

Year Built

2020 or later

1%126

2010–2019

3.6%459

2000–2009

4.7%599

1990–1999

5.6%721

1980–1989

7%894

1970–1979

14.1%1,800

1960–1969

11.3%1,444

1950–1959

9.4%1,204

1940–1949

7.7%983

1939 or earlier

35.6%4,546

Heating Fuel

Utility Gas

72.5%8,666

Electricity

22.4%2,682

Bottled/LP Gas

2.8%330

Fuel Oil

1.1%133

No Fuel

0.6%77

Other

0.3%39

Wood

0.2%29

Economyi

Median Household Incomei

$64,216

Mean Household Incomei

$81,808

Per Capita Incomei

$37,690

Poverty Ratei

12.9%

Unemploymenti

3.1%

Labor Forcei

14,578

Household Income Distribution

Under $10K

4.8%572

$10K–$15K

5.7%678

$15K–$20K

5.2%616

$20K–$25K

3.7%438

$25K–$30K

4.6%545

$30K–$35K

3.8%454

$35K–$40K

5.2%616

$40K–$45K

3.5%413

$45K–$50K

3.4%411

$50K–$60K

8.4%1,004

$60K–$75K

6.3%750

$75K–$100K

13.1%1,571

$100K–$125K

12.1%1,447

$125K–$150K

7.3%873

$150K–$200K

8.3%998

$200K+

4.8%570

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

1,331

Residentsi

1,963

Avg. Tenant Renti

$422/mo

Avg. Waitlisti

17 months

Programs in this community

Public Housing266 homes95% occupied$485/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers173 homes82% occupied$456/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8863 homes82% occupied$396/mo rent

Privately owned apartments with rent subsidies tied to the building

811/PRAC27 homes95% occupied$391/mo rent

Household Incomei

Based on area median of $64,216/yr

Extremely low incomeUnder $19K/yr

72.2%

Very low income$19K–$32K/yr

22.2%

Low income$32K–$51K/yr

4.8%

Moderate / aboveOver $51K/yr

0.8%

Who Receives This Housing

65.5% of subsidized households are headed by a single mother

13.2% of subsidized households are minority

34.8% of subsidized households include someone with a disability

42.8% of subsidized households include a senior (62+)

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,515(7% of civilian adults)