Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rockland, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

745

Median Agei

34.4

Race & Ethnicityi

White

73.8%550

Asian

11.8%88

Hispanic/Latino

9.1%68

Two or More

5.2%39

Educational Attainment (Age 25+)i

GED/Alternative

2.7%12

High School Diploma

24.7%111

Some College (<1 yr)

12.7%57

Some College (1+ yr)

16.7%75

Associate's Degree

16%72

Bachelor's Degree

17.8%80

Master's Degree

4%18

HS or Higher

94.7%

BA or Higher

21.8%

Graduate+

Housingi

Median Home Valuei

$223,000

Median Renti

$1,021

Tenure

Owner-Occupied

79.7%212

Renter-Occupied

20.3%54

Total Units

275

Homeownership

79.7%

Vacancy Rate

3.3%

Home Values

Under $50K

3.3%7

$50K–$100K

5.7%12

$100K–$150K

14.2%30

$150K–$200K

16%34

$200K–$300K

42%89

$300K–$500K

13.2%28

$500K–$1M

4.7%10

$1M+

0.9%2

Rent Distribution

$500–$750

$750–$1,000

$1,000–$1,250

$1,250–$1,500

$1,500–$2,000

Year Built

2020 or later

4.4%12

2010–2019

20.4%56

2000–2009

10.9%30

1990–1999

11.3%31

1980–1989

11.6%32

1970–1979

21.8%60

1960–1969

3.6%10

1950–1959

5.1%14

1940–1949

1.8%5

1939 or earlier

9.1%25

Heating Fuel

Utility Gas

72.9%194

Electricity

18.8%50

Wood

5.6%15

Bottled/LP Gas

2.6%7

Economyi

Median Household Incomei

$78,500

Mean Household Incomei

$85,788

Per Capita Incomei

$30,125

Poverty Ratei

8.2%

Unemploymenti

2.3%

Labor Forcei

310

Household Income Distribution

Under $10K

1.9%5

$15K–$20K

4.5%12

$20K–$25K

0.4%1

$25K–$30K

1.1%3

$30K–$35K

2.6%7

$35K–$40K

7.1%19

$40K–$45K

3.4%9

$45K–$50K

3%8

$50K–$60K

7.5%20

$60K–$75K

15%40

$75K–$100K

22.2%59

$100K–$125K

11.3%30

$125K–$150K

9.4%25

$150K–$200K

8.3%22

$200K+

2.3%6

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers1 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Social Characteristicsi

Marital Status (15+)i

Veteransi

44(9.4% of civilian adults)