Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rothschild, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

5,600

Median Agei

38.6

Race & Ethnicityi

White

87.9%4,924

Asian

4.6%257

Black

3.3%185

Two or More

3.3%184

Hispanic/Latino

0.8%44

Other

0.1%6

Educational Attainment (Age 25+)i

GED/Alternative

3.5%132

High School Diploma

29.2%1,088

Some College (<1 yr)

5.2%195

Some College (1+ yr)

12.7%473

Associate's Degree

11.3%420

Bachelor's Degree

27.1%1,008

Master's Degree

6%223

Doctorate

0.5%20

HS or Higher

95.6%

BA or Higher

33.6%

Graduate+

6.5%

Housingi

Median Home Valuei

$203,600

Median Renti

$970

Tenure

Owner-Occupied

74.7%1,714

Renter-Occupied

25.3%582

Total Units

2,321

Homeownership

74.7%

Vacancy Rate

1.1%

Home Values

Under $50K

1.2%20

$50K–$100K

4.8%82

$100K–$150K

18.4%316

$150K–$200K

24.1%413

$200K–$300K

35.5%608

$300K–$500K

14.7%252

$500K–$1M

1.3%22

$1M+

0.1%1

Rent Distribution

Under $500

$500–$750

164

$750–$1,000

133

$1,000–$1,250

103

$1,250–$1,500

$1,500–$2,000

132

Year Built

2020 or later

3.4%78

2010–2019

3.6%84

2000–2009

16.4%381

1990–1999

9.1%212

1980–1989

10.2%236

1970–1979

13.9%323

1960–1969

12.7%294

1950–1959

15.9%370

1940–1949

8.1%187

1939 or earlier

6.7%156

Heating Fuel

Utility Gas

71.3%1,637

Electricity

25.7%590

Bottled/LP Gas

1.6%36

Other

1.2%28

Fuel Oil

0.2%5

Economyi

Median Household Incomei

$88,261

Mean Household Incomei

$102,075

Per Capita Incomei

$41,289

Poverty Ratei

8.4%

Unemploymenti

0.3%

Labor Forcei

2,983

Household Income Distribution

Under $10K

1.7%40

$10K–$15K

1.4%31

$15K–$20K

3.8%88

$20K–$25K

5.2%119

$25K–$30K

3.6%83

$30K–$35K

1.5%35

$35K–$40K

2.1%49

$40K–$45K

3.2%73

$45K–$50K

3.2%73

$50K–$60K

6.7%154

$60K–$75K

7.2%165

$75K–$100K

17.6%404

$100K–$125K

14%322

$125K–$150K

8.7%199

$150K–$200K

13.3%305

$200K+

6.8%156

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$457/mo

Avg. Waitlisti

18 months

Programs in this community

Housing Choice Vouchers35 homes73% occupied$504/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 820 homes86% occupied$374/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $88,261/yr

Extremely low incomeUnder $26K/yr

73.6%

Very low income$26K–$44K/yr

26.4%

Who Receives This Housing

77.5% of subsidized households are headed by a single mother

9.5% of subsidized households are minority

39.6% of subsidized households include someone with a disability

81.8% of subsidized households include a senior (62+)

Social Characteristicsi

Marital Status (15+)i

Veteransi

260(6.2% of civilian adults)