Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Brown Deer, WI Population, Income & Demographics 2026

CSAMilwaukee-Racine-Waukesha MSAMilwaukee-Waukesha#26/60 Population

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

12,564

Median Agei

40.5

Race & Ethnicityi

White

49.8%6,261

Black

29.6%3,724

Hispanic/Latino

8.5%1,067

Asian

6.9%873

Two or More

4.9%618

Other

0.2%21

Educational Attainment (Age 25+)i

GED/Alternative

2.1%196

High School Diploma

21.5%2,004

Some College (<1 yr)

7.8%728

Some College (1+ yr)

12.2%1,134

Associate's Degree

9.7%900

Bachelor's Degree

30.6%2,848

Master's Degree

8.4%785

Professional Degree

0.5%47

Doctorate

1.1%107

HS or Higher

93.9%

BA or Higher

40.7%

Graduate+

10.1%

Housingi

Median Home Valuei

$239,300

Median Renti

$1,183

Tenure

Owner-Occupied

65.2%3,791

Renter-Occupied

34.8%2,027

Total Units

6,213

Homeownership

65.2%

Vacancy Rate

6.4%

Home Values

Under $50K

4.6%176

$50K–$100K

5.5%207

$100K–$150K

7.2%274

$150K–$200K

12%455

$200K–$300K

43.9%1,665

$300K–$500K

26.7%1,014

Economyi

Median Household Incomei

$93,974

Mean Household Incomei

$102,540

Per Capita Incomei

$47,108

Poverty Ratei

6.9%

Unemploymenti

Labor Forcei

7,270

Household Income Distribution

Under $10K

5.7%330

$10K–$15K

1.8%106

$15K–$20K

3.6%208

$20K–$25K

1.6%91

$25K–$30K

1.8%106

$30K–$35K

4.4%255

$35K–$40K

2.3%133

$40K–$45K

2.7%156

$45K–$50K

3%173

$50K–$60K

7%408

$60K–$75K

10.6%619

$75K–$100K

9.2%533

$100K–$125K

16%932

$125K–$150K

11.5%667

$150K–$200K

7.2%419

$200K+

11.7%682

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

322

Residentsi

438

Avg. Tenant Renti

$396/mo

Avg. Waitlisti

22 months

Programs in this community

Housing Choice Vouchers131 homes89% occupied$386/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8123 homes92% occupied$407/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $93,974/yr

Extremely low incomeUnder $28K/yr

84%

Very low income$28K–$47K/yr

15%

Low income$47K–$75K/yr

Who Receives This Housing

74.7% of subsidized households are headed by a single mother

85.3% of subsidized households are minority

42.2% of subsidized households include someone with a disability

61.6% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

9127.3%

By Region

Top Countries

Mexico

China

Philippines

India

Korea

Germany

Canada

Commute & Transportationi

Workersi

6,878

Avg. Commutei

22.4 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

6,903

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

590(5.8% of civilian adults)

Health Insurancei

96%Insured

4%Uninsured